Your TikTok link in bio can be a major traffic-driving tool. However, only having a single link can be limiting.
Enter: Later’s Linkin.bio for TikTok.
Linkin.bio for TikTok turns your TikTok feed into a clickable, mobile-optimized landing page, allowing you to attach a specific link to each of your videos.
This means you can drive traffic to your website, increase email newsletter sign-ups, or push to a product launch — the possibilities are endless!
In other words, Linkin.bio for TikTok is the perfect way to optimize your bio for conversions and linking opportunities. Create an account today:
Table of Contents
Why Do You Need a TikTok Link in Bio?
While TikTok is great for sharing creative and engaging video content, adding a link in your bio can take your page up a notch.
From driving sales to promoting outside channels, here six benefits to using a link in bio tool on TikTok:
Benefit #1: Drive Traffic Outside of TikTok
The number one benefit of using a link in bio tool is the ability to drive traffic outside of TikTok.
This could include encouraging your audience to read a full article, shop a new look, or sign up to an event.
With Linkin.bio by Later, you create a landing page with unlimited button links and a clickable version of your TikTok feed.
Plus, with our Mailchimp integration, you can collect emails, get more newsletter subscribers, and grow your email audience too.
Benefit #2: Support Your Brand Identity
A link in bio landing page is like a mini-website for your TikTok account — and it's a great opportunity to bring a visual pop of personality to your page.
With Linkin.bio by Later, you have the flexibility to customize your landing page (hello, brand colors and fonts!) so followers recognize your brand the second they tap in.
Talk about brand aesthetic being on point across all channels.👌
Benefit #3: Highlight a Specific Campaign or Video
When you use a link in bio tool, you set the stage. You have the choice on what you want to highlight and how.
With Linkin.bio by Later, you can get creative with the Featured Media option.
You can either include a YouTube video of your choice, or highlight your most recent linked Instagram feed post.
Benefit #4: Drive Sales
If you want to turn your TikTok followers into paying customers, using a link in bio tool is one of the best ways to do it.
With Linkin.bio by Later, you can tag posts with specific product pages on your website — making it easier for them to shop your feed.
Benefit #5: Learn What Makes Your Audience “Click”
With a Linkin.bio landing page, you can collect and track insights beyond TikTok’s built-in offerings to see exactly what attracts your audience and makes them click.
From landing page views, to button clicks, and your overall click-through rate, this is valuable audience information that you can use to help inform your TikTok strategy.
Benefit #6: Cross Promote Your Other Social Channels
Last but not least, you can use a link in bio landing page to cross promote all your social media channels.
With Linkin.bio by Later, you can add a bio and attach links for every single one of your social channels.
Your Instagram, LinkedIn, Twitter, Facebook, Pinterest, email… all in one place. 🎉
How to Add a Link to Your TikTok Bio
Much like Instagram, TikTok lets you add a clickable link directly to your profile.
This helps followers discover more about you, your products, and your brand. Here’s how to add a link to your TikTok bio:
Step #1: Open TikTok
Get started by heading to the TikTok app.
Step #2: Head to Your Profile
Next, tap on your profile page:
Step #3: Add Website
Finally, tap "Edit profile" then "Add Your Website," and insert your URL:
Voila, you’ve successfully added a link to your TikTok bio!
ICYMI: Later's TikTok Scheduler lets you schedule your posts in advance. Create an account today — for free.
Why Can’t I Add a Link to My TikTok Bio?
Unfortunately, if you’re not a Business account or haven’t hit 1K followers, adding a link in your TikTok bio is simply not an option.
However, TikTok is notorious for viral growth, so with a little time and effort, you’ll be able to add a link in no time.
Our advice? Focus on consistently creating engaging content that your followers will love.
See how Later's social team grew our account: Later Just Hit 50K Followers on TikTok. Here's How We Did It
How to Put Multiple Links in Your Bio
TikTok’s link in bio is a huge opportunity for brands and creators to drive traffic from the app.
The problem? There’s only space for one clickable link.
Luckily with Linkin.bio by Later you can create a custom landing page that turns one single link into a home for all your important links:
Build your landing page exactly how you want it: with unlimited clickable buttons, social links, and more.
Interest peaked? Keep scrolling to learn how to use the tool…
Make the most of your bio and start using Linkin.bio by Later. Join today and turn your feed into a clickable landing page!
How to Set Up Your TikTok Linkin.bio Page in Later
Since TikTok only gives you one clickable URL in your bio, it’s important to optimize it as much (and often!) as you can.
This will save you tons of time and effort instead of manually updating links. It's a win-win.
Here’s how to add Later’s Linkin.bio to your TikTok profile:
Step #1: Connect Your TikTok Account to Later
Sign up (or login) to Later for desktop and tap “Add Social Profile.” Select TikTok and connect your account:
NOTE: Before you can use Linkin.bio for TikTok, you’ll first have to set up Linkin.bio for Instagram.
Step #2: Build Your TikTok Linkin.bio Page
With Linkin.bio by Later, you can build your TikTok landing page exactly how you want it with: clickable buttons, social links, the option to add a linked version of your TikTok feed, the opportunity to feature a YouTube video or recent post, or the ability to integrate Mailchimp and grow your email audience.
To add linked buttons: Select Edit under the Button block tab. Add in your button text and paste the link. As you add buttons, they’ll pull through in the landing page preview on the left side of the screen.
To add a linked version of your TikTok feed: Press Add under Linked Social Posts. Then, select Manage under your TikTok profile. Click on any black and white TikTok posts on the left side of the screen and paste the link you want the post to drive to.
To add featured media: Select Edit under Featured Media. You can either feature a YouTube video or your latest linked Instagram feed post.
To add social links: Select Add under social links. Here you can connect your LinkedIn, Instagram, Twitter, WhatsApp, Email, Google My Business, YouTube, Pinterest, and Facebook.
To add a Mailchimp integration: Under Blocks, click Add in the Mailchimp section, and enter a Block Title. Then, choose Connect in the Signup Form to log in to your Mailchimp account. Once connected, use the Mailchimp Audience dropdown to select the audience you'd like to collect emails for.
To add a bio: Tap Edit under Profile and enter a short landing page bio.
Step #3: Customize Your Linkin.bio Page
With Linkin.bio by Later, you can customize your page exactly how you want it.
You can choose one of Later’s built-in themes: Light, Dark, Almond, Pistachio, Sandcastle, or Aquarium:
You can also go a step further and customize your landing page colors, buttons, and fonts to align with your brand aesthetic. You can even input specific hex color codes to match your brand aesthetic to a tee:
When it comes to your landing page buttons, you can personalize everything from the button color to the shape, style, and shadow of the buttons.
Step #4: Add Linkin.bio to Your TikTok Profile
To add your Linkin.bio to your TikTok profile, copy your unique link to your clipboard and open up TikTok on mobile.
Tap “Edit profile” and paste the link in the website field.
And there you have it — you now have a mini clickable website right on your TikTok profile.
NOTE: Linkin.bio for TikTok is only available on paid plans.
Make the most of your bio and start using Linkin.bio by Later today. Sign up to turn your feed into a clickable landing page!
So… Why Choose Linkin.bio by Later as Your TikTok Link in Bio Tool?
When picking the right link in bio tool for TikTok, it’s important to think about what features meet your needs.
With a free Later plan, you can:
Add linked buttons to your Linkin.bio page
Create a linked version of your TikTok feed
Fully customize your page with custom colors and fonts
See up to 3 months of click data
Use a Mailchimp integration
Feature your latest post
Add links to your social channels
With a paid Later plan, you can also:
Remove Later's branded banner
See up to 1 year of click data
Ready to drive more traffic from TikTok? Create an account with Later today and watch the clicks roll in. Happy linking 🎉
