If you’re a content creator or social media manager, odds are you’re familiar with Linktree.
The popular link in bio tool lets you create a single landing page with clickable buttons for your social media profiles, website, newsletter — you name it.
The catch? It comes at a cost.
Enter: Linkin.bio by Later — the best Linktree alternative offering the same features (and more), for free:

Yup, you read that right.
We’re digging into all the details so you can see how Linkin.bio compares to Linktree, its advantages, and why it’s the best bio link tool to promote your brand.
Table of Contents
What Is the Purpose of a Link in Bio Tool?
As most social platforms only let you include one external link in your bio, it’s important to be strategic about how you use it.
And with a bio link tool like Linkin.bio by Later, you can create a fully-customizable web page that houses your most important links in one spot.

This means you can drive traffic to your website, increase newsletter sign ups, or push to a product launch — all in one handy link.
Say goodbye to constantly updating the URL in your bio.
TIP: Level-up your social media strategy with Later's link in bio tools. Create a free account today.
Linkin.bio vs Linktree: What’s the Best Choice?
So, Linkin.bio vs Linktree — which is the best choice for your online brand?
We'll let the facts speak for themselves (keep reading).
The Pros and Cons of Linktree
While Linktree does have a free plan — it charges a fee for features like Google Analytics tracking and featured banners.
Thus, putting your social media growth behind a paywall.
With Later's Linkin.bio, you can access all that (and more) for free.
Not convinced? This chart breaks down how Linkin.bio compares to Linktree:
Features | Linkin.bio | Linktree |
---|---|---|
Unlimited media storage | Free | ❌ |
Custom page designs, buttons and font styles | Free | Free |
Premium themes | Free | 💲 |
Featured banner with important links | Free | 💲 |
Link Instagram and TikTok posts | Free | ❌ |
Link Instagram Reels | Free | ❌ |
Add multiple links to linked social posts | Free | ❌ |
Mailchimp connection | Free | 💲 |
Track clicks and sales in Google Analytics | Free | 💲 |
Creator and Brand Collabs tools |