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Instagram Tips & Resources

How to Use Quiz Stickers on Instagram Stories

By Benjamin Chacon

Published April 23, 2019

3 minute read

The new quiz sticker on Instagram Stories is perfect for gathering audience feedback and increasing your audience engagement. Learn everything about the quiz sticker here!

Last Updated April 23, 2019

Stay on top of the biggest social media marketing trends!

Using Instagram Stories stickers is a fun, free, and easy way to increase engagement with your followers! Instagram is going all in on the sticker craze, releasing a new quiz sticker for Instagram Stories (in addition to their two different poll stickers).

Available now, the new interactive Instagram Stories quiz sticker lets you share trivia-style multiple-choice questions with your followers and track the results.

When one of your followers “votes” on your quiz, they’ll be able to see whether they got it right — and you’ll be able to see how many votes each option received and how each person voted.

Ready to start quizzing your audience? Here’s everything you need to know about quiz stickers on Instagram Stories:

How to Use the Instagram Stories Quiz Sticker

To get started, simply tap the quiz sticker button after you’ve taken a photo or video in the Instagram Stories camera.

Next, give your quiz a name and then write out your own question and customize the answer choices — you can add up to four (or as few as two) possible answers. The “correct” answer will be highlighted green.

You can customize the color of your quiz by tapping the color wheel at the top of the screen.

Once you’re finished, simply share your story and see which of your followers answer correctly!

When someone responds to your quiz, they’ll see which choice is leading at any given moment and see the correct answer. And if they watch your story again later, they’ll see the latest leading answer.

To check out your quiz results, swipe up to open the viewers list. Here, you’ll see how many people responded to each option plus who responded and how they answered.

How to Use the Instagram Stories Quiz Sticker for Business

Like the rest of Instagram’s interactive story stickers, we expect the new quiz sticker on Instagram Stories to be an instant hit with businesses — mostly because there are just so many different uses!

For example, brands can use the feature to see how well their fans know them by asking questions like what year they launched a certain product or what country their founder is from.

Check out how @missguided used the sticker to quiz (and educate!) their audience about their brand:

Kourtney Kardashian’s new lifestyle brand @poosh did something similar with their stories:

You can also use the quiz sticker to build excitement around new campaigns and product launches — or to gather feedback and educate your audience about your business and products.

For example, a beauty company could use the quiz sticker to ask their audience about their morning skincare routine or what skincare products they can’t live without.

Or how @chipotle used it to highlight their most popular dishes:

However you choose to use it, the new quiz sticker offers a new creative option for businesses to boost their engagement via Instagram Stories!

Are you planning to use the new Instagram Stories quiz sticker? Let us know in the comments what you’ll be using it for!

Learn how to grow your business and stay engaged with your followers using Instagram Stories with our free Instagram Stories Course!

Stay on top of the biggest social media marketing trends!


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