How to Drive Sales with Shoppable Instagram Stories Stickers

Retailers, rejoice: shopping stories just got easier with Instagram’s latest feature, shoppable Instagram Stories stickers.

Soon you will be able to tag specific products in your stories, just like you can with regular Instagram posts. When watching your story, your followers will be able to tap on each sticker to learn more about the product and, ultimately, make a purchase. 

Here’s everything you need to know about the new shoppable Instagram Stories stickers:


Shopping Made Easy with the New Shoppable Instagram Stories Stickers

With 300 million people using Instagram Stories everyday, it was only a matter of time until Instagram brought an easier way to shop to the platform.

Shopping through Instagram Stories isn’t a new phenomenon, as many brands and influencers have already been priming their followers to “shop their stories” by adding product URL’s and “shop now” CTAs in their stories over the past year.

Now, Instagram is making it easier for retailers with the addition of their new shoppable stickers for Instagram Stories:


What are Shoppable Instagram Stories Stickers?

The new shoppable stickers for Instagram Stories are similar to  the regular Instagram shoppable posts: businesses are able to tag physical products from inventory or e-commerce platform. When you click on an item in Instagram, you’re able to view the item name, price, and description.

Shoppable stickers can be placed on both images and videos, and there are 4 different types of stickers:  a shopping bag icon, a sticker with the product name in rainbow or grey, and translucent text (similar to the current hashtag and location stickers).

Who has access to the shoppable stickers on Instagram Stories?

As of right now, only select brands have access to use the stickers, but everyone on Instagram can view and shop them.

You can expect to see these shoppable stickers flooding your Instagram Stories soon, as brands like Gap have already jumped on the new feature:


 Instagram has reported that we can expect “more coming soon” with the official release sometime in July.

As with Instagram’s latest new features, this feature will most likely only be open to Instagram business profiles

If Instagram makes this feature available to businesses both big and small, shoppable stickers could be a total game-changer.

There is currently no way for brands with less than 10,000 followers to drive traffic to their products from Instagram Stories, since you’re unable to add links to Instagram Stories unless you’re verified or have more than 10,000 followers. 

That being said, all business profiles have access to Instagram Shopping, regardless of their follower size, so we’ll have to wait and see!

Given the success of Instagram Stories, this new feature is huge news for brands looking to drive sales on the platform. Instagram Stories has become an indispensable tools for businesses trying to reach their marketing goals in 2018 — and now it’s about to get a whole lot easier.

Want to learn how to use your Instagram Stories to grow your business and get more followers? Sign up for our free Instagram Stories course and take your Instagram Stories to a whole new level!

Written By

Lexie Carbone

Lexie is a content marketer at Later. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.