How to Use Instagram Live Shopping to Drive Sales
Instagram Live Shopping is about to change the way we shop online.
If you thought the days of QVC and teleshopping were over, think again!
We’re covering everything you need to know about Instagram Live Shopping, and how you can start using it for your brand or business:
What is Instagram Live Shopping?
Instagram Live Shopping is a new way for brands and creators to sell products during an Instagram Live broadcast.
This new e-commerce feature lets accounts with access to Instagram Checkout tag products from their Facebook Shop or catalog before going live — providing a new, contextualized way to shop on the app.
Featured products are shown at the bottom of the live broadcast screen, so viewers can easily tap to purchase.
This fully integrated experience is great for brands who want to drive sales, and makes it easier for viewers to shop featured products.
It’s a win-win on both sides.
Viewers were able to holistically experience the product and make an educated purchasing decision, without ever leaving the Instagram app.
And it’s no surprise that Instagram has prioritized Instagram Live — with the platform seeing a 70% increase in Live views from February to March this year.
Brands and creators alike have pivoted to Instagram Live in response to social distancing restrictions, giving rise to a whole new trend of interactive digital content.
Plus, Instagram Live broadcasts can now be viewed on desktop — making the experience even closer to the QVC-like TV shopping channels of yesteryear.
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Why is Instagram Live Shopping so Effective?
Going live on Instagram is one of the best ways to connect with your followers in a direct, transparent, and authentic way.
And when paired with a direct route to shop, Instagram Live creates huge potential for businesses and brands looking to drive sales.
From product demonstrations to contextual styling tips, the shopportunities are endless!
Not sure where to start with Instagram Live? Check out our Step-by-Step Guide for Businesses and take your next broadcast to the next-level!
Who Can Use Instagram Live Shopping?
At the moment, Instagram Live Shopping is available for accounts using Instagram Checkout, which is currently limited to eligible US-based brands and creators.
News! Shopping on Instagram just got easier. 🛍
All eligible businesses and creators in this US can now use our checkout feature, which lets you buy and sell products directly in app. Businesses can also now sell through Live, which means you can buy products in real time. pic.twitter.com/rpdxiEdLuD
— Adam Mosseri 😷 (@mosseri) August 25, 2020
With Instagram Checkout, customers can tap to view a product and then continue to the payment process, all directly within Instagram.
They simply enter their name, email, billing information, and shipping address the first time they check out.
It’s still unknown when Instagram Checkout will be rolled out globally, but given Instagram’s recent advances in e-commerce and the clear monetary incentive, it’s likely to be sooner than later.
With this in mind, there’s never been a better time to get ahead of the curve and level-up your Instagram strategy.
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