Transcript
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Kwame:
So I noticed that for the first time, in the last episode, when we talked to Cohen. I saw we've got the sneakers next to the piano back there.
Scott:
Pull or something back there.
Kwame:
Oh, something back there. I can dig it. Well, Scott, how's the week?
Scott:
It was good. We had our whole leadership team out here. We had a lot of good stuff. We went out on a boat and explored Portland. It was 100 degrees out here. Oh my gosh, the last bit of summer.
Kwame:
Love it. I'm glad you got to take your week.
Scott:
Welcome back.
Kwame:
Yes, thanks, the week was good. A lot of catch-up. As you know, I was at Burning Man the week before, and that was quite the experience. No matter what anyone tells you to expect going, it's Burning Man. It's way different from anything you could ever think about going into, but it was a phenomenal experience. I learned a lot. Definitely got to do it again.
Scott:
That's awesome. I try to envision you there, and I just get scenes from Dune and something epic, like you're about to dive into war/start healing someone 100.
Kwame:
It's funny. I haven't done my post about Burning Man yet. When I do my post about Burning Man, it's actually pretty on par with what you just explained. The pictures are epic.
Scott:
Did Chelsea go?
Kwame:
No Chelsea, no. I've gotten that question so many times. The thing about Burning Man is people usually let you live your life even if you're a well-known person. They don't approach you much. I did get approached a few times, and I was completely okay with it. And I did get the question a lot, “Oh, where's Chelsea? Where's Chelsea?”
I feel like Chelsea would fit in in a lot of ways, but she's not much of a festival girl, you know? And it's funny, I did call Burning Man a festival one time and someone was like, “Don't do that.” So, in this sense, I guess Chelsea wouldn't be too much of a social experience girl.
I think, if I were to go next year, I'm going to try to get the most elegant version of Burning Man, which is to take a camper, nice and air-conditioned showers, and everything. I think that she'd be down for that. The art pieces I will say are the one thing that I took away from all of it because there are so many assumptions about what Burning Man is.
I do think it's a celebration of art, music, and creativity. Some of the art pieces that I saw there were unbelievable. At some point at 3 AM, I saw this incredible piece of art that rode past me and it was like a shimmering, shining deer. It was incredible.
I think Burning Man is an experience for everybody at least once on Earth. I had an interesting run-in. I think I told you that people don't really talk about who they ran into or if there were any famous people around, but I did meet somebody who kind of shocked me in my presence with them and my moment.
I had a hot dog with a very, very, very famous, insanely famous person. We just kind of had a chat about what's going on on the playa. Then we got on our bikes and went our separate ways, and he's like, “Hey, thanks, man! Great chat.” I won't talk to you in any detail about who, but we'll just say very cool tattoos. Lots of energy. We'll call it. We'll just leave it at that.
Scott:
How do you go one week from White Party and then Burning Man? That's the complete opposite of vibe. It's like clean Hamptons and then you're out in the desert.
Kwame:
Yeah, I gotta love it. Well, sweet.
You know Scott, we're rolling into our season two. This is episode 20. This is exciting stuff. Beyond Influence. I can't believe we're here. I mean, I can, but I can't. You start something, you start going towards it, and the next thing you know, you've made a lot of progress.
So here we are. How does it feel?
Scott:
It's good. I think I was reflecting back. We've had so many good conversations, so many interesting stories, all different types of creators and influencers. It's been inspiring to see their journeys and hear from them. A lot of vulnerability, and emotion. Yeah, it's been a really cool, cool process. It's also been fun learning the motions of getting the podcast live and the production and figuring out what we want to turn this thing into.
Kwame:
Yeah, man! I mean, we've had some awesome creators and had some incredible conversations. And you know what's really pushing us towards season two is just taking all the feedback that we've gotten from a lot of people. We still want feedback. We still need feedback. We just want to be better. We want to make this the most successful thing that we possibly can.
And we're very fortunate for all the people and the resources that have come together to really help us. I think to shout some people out, David, our video editor, is just the absolute king. I remember for the first few episodes, he broke his finger playing soccer and was like, “You know what? I'm just going to edit with my other hand.” He pumped out a bunch of episodes for us. So David, thank you, man. Thank you.
Scott:
That is funny. Breaking your finger as an editor with your primary hand is not ideal, but it's amazing turning the episodes, getting all social clubs, and getting everything dialed in. Yeah! Huge shout out to David and you, you know, prepping a lot of this work and getting guests on. It's been fun to share the journey and learning together.
Kwame:
Yeah, for sure, Scott! I mean, and it's only a help from here, man. I think getting into our next few episodes, we have some really, really awesome guests lined up. Also hoping to have a few in-person interviews, which I'm super amped about. I know Scott's been praying for this, so I know he's excited about it.
You know, so any ideas, any suggestions of guests that you want us to talk to or creators, or celebrities, whichever way you want to put it…people who have influence. We want to have and we want to make sure we give them an awesome experience, an awesome interview, and an opportunity to tell their story. I think leaning into things, man, let's talk a little bit about where we're headed from here.
Scott, you just had a week with the executive team. You know, I want to dial in a bit more about you as we get into season two. Let's talk a bit more about Scott. Let's talk a bit more about Quarmby. Let's talk a bit more about our current society and everything.
Scott, you are the CEO of Later, man. Cool. Pretty freaking cool. Pretty big deal. You know, tell us a little bit about how you stepped into this role and why you ended up being CEO of this company.
Scott:
I've been kind of a secret fan of social media, and I've been watching the creators for the last, I don't know, 20 years, and watching it become what it has become. I do feel like it's shaping society and how we buy. One thing about me is I love learning and I love exploring, and I love, you know, creating content.
I won't pretend to be the best content creator in the world or the best musician in the world, but, you know, I just love creativity and people. I think there's such an opportunity for businesses to grow, to get their message out there, and to connect with customers. When I saw what Later had to offer and the value they were driving for folks, it was something that I was passionate about and motivated.
I also saw an area where I could help with my particular skill set, which is rallying a team to go drive value for customers, drive performance, and create something really magical for both themselves and customers. At Later, we're on a really awesome journey, driving value and discovery.
I think one of the coolest things is that it's so dynamic, like every single day. TikTok's launching a whole new feature set or Meta is, you know, changing the way we interact. It's really a dynamic, ever-changing environment that allows us to not just be stuck. I came out of the automotive and in the trucking industry. It was like every year you're trying to get 1% more efficient.
It's like, “Let's tweak this fairing by like a millimeter.” It's like, “Cool. We got 1% out of that and we spent three years developing it.” It's just cool. It moves the world, but it's not super dynamic. I love this space. I love the energy it brings and I do really feel like it's the future of where we're headed as a society.
Kwame:
So yeah, it's incredible to see everything that's in front of us just unfold. I think social media has brought us so much closer. As a generation, as a people, you know, for the better and sometimes for the worse. To be honest with you, I feel like we have so much access to each other. And so as time goes on, as technology advances, as AI advances, as our ability to get in touch advances like social media and influencer marketing is only going to power forward even faster, even stronger.
It's really crazy. Now, as a CEO, have you experienced anything so far that's been you know, I think I could say there's got to be at least one person out there who wants to be a CEO someday, you know? And I feel like when we talk to our guests, we lean into a lot of that. And I want to lean into how you got to where you are, you know, what would you say is like, the biggest thing that you've learned along the way and what's what's brought you to this point?
Scott:
You know what's interesting? I, I think about that and, you know, imposter syndrome or, you know, all the questions, doubts about, are you ready? Can you do this? I think those don't go away. You know, over time, you feel more and more equipped to handle certain types of challenges. And I think I think that's really one of the things I reflect on is your ability to absorb difficult situations or ambiguity.
And, you know, when you first start your career, you're given most often a very, very constrained framework to operate. It's like, we want you to go do this thing. Here's the operating procedure. Just do it on repeat. And, you know, you might face challenges there, but there's not this crushing ambiguity. And I think the furthest from that is entrepreneurship in a dynamic space like social media, where it's constantly changing the optionality to build a solution in every different direction.
You really have to be focused and picking the right way to drive value, to use the limited resources you have. And so I think it's just been this constant. I love to learn. I've tried to figure out, you know, I was a controller, I was in the supply chain, as in factories in Mexico. I like data analytics.
Every time there was a problem, regardless if I had experience in that domain, I was like, I can rally people, we can learn this. And so my encouragement to folks is to take risks, get out there and try new things, learn, try to have a well-rounded understanding of it. Don't live in a very narrow box.
I'm a finance and controlling guy. I can't possibly like to think about sales because all I can think about is my spreadsheet. I think the best finance guys deeply understand sales. They deeply understand marketing. They understand the different areas of the business and how that impacts the business, and those are the folks who I feel like become CFOs.
And on the operation side, it's people who really understand the needs of the customers and design processes. For customer, that are amazing. Those are the people who become CEOs and CEOs. So I think it's an ambiguity to take the opportunity to learn hard. And then at the end of the day, it's a relationship game. And it's really about building relationships with people.
And I was very motivated. And I burn a lot of bridges by trying to be competitive. And at some point, you know, I realized the biggest accelerator on my journey is all of the people around me and the things that we can do together. And I kind of had to set my own ego aside and my own desire to win personally and realized that the team's success meant my success.
And I think that was because I didn't figure that out for a long time, and it hurt me. But, you know, overcoming that has allowed me to build deeper relationships and connections and lead and motivate people in a different way. That's been super empowering. So I don't know if I have all the right answers. You know, I, I we all have to overcome ourselves to an extent.
And everyone has their own things that they're good at and bad at, and they minimize the downside and maximize the upsides.
Kwame:
So powerful stuff. You know, I think something that could be a bit more, you know, private than most people talk about, but it's trending on the internet. It's trending in the, you know, in the employment space, in the financial, in the professional space. If you're okay with opening up about numbers a little bit. Right.
We talk to creators all the time about numbers. And I'm sure at some point you're gonna ask me about creator deals and things. But you know what has been, you know, one of the most successful years of your life, right? Like, in terms of the numbers, like what did it go into for you to realize, oh my goodness.
Like, I'm making a lot of money.
Scott:
Yeah. I think, you know, I had a very kind of traditional, salaried, just role-based position all through my career. Daimler. And then, you know, I wanted to, to see what was next, and I didn't really know, you know, I didn't know a lot about equity. I didn't know a lot about startups or, you know, scaling companies.
And it's funny, I had a professor who was a mentor of mine. He's now the dean of the business school out at Portland. The guy named Cliff Allen is a really, really successful guy. Really, just always willing to give up his time. And I remember him saying, “You know, if you want to do really, really well, don't work for a salary.”
You want to work for equity in ownership in a company, and you want to grow that business. In the end, you want to then create liquidity through exit. And I think that stuck with me. And I think realizing that through my experiences, some info, you know, the salary was better, it was more competitive. And then, you know, the first time I got equity and I realized what that could become, that was eye-opening.
And I think, then also understanding, you know, there's these really great companies out there, the big guys and, there's really great opportunities for me, the opportunity to go five business, ten AXA business, 20 AXA business, that makes that equity stake worth a whole lot more. And I think that's where I found my sweet spot is how do I find a company that's subscale, that has this amazing market opportunity?
How do I grab some equity and add a ton of value so that equity gets really, really valuable? And so, you know, going through, the pandemic was such a weird time because it was incredibly challenging personally and professionally. But it was also the year, in the height of the pandemic when we IPO with some info and it turned all of that, like I have kind of fake money on, on paper into I now have a publicly traded stock that I can go sell at any time, within bounds.
But, yeah, I think that was the moment it became real that you could go through that process, you can have an exit and it could be life-changing. So I think to the extent, you know, it is a risk. Those companies are also more prone to having some negative outcomes. But I think if you pick the right one, the right market, you work super hard and you become valuable.
It can be life-changing.
Kwame:
I can dig it now. You know, I think we can open up. You know, I know I've been battering you with questions. So we'll turn the pages a little bit. We'll talk a bit about creator life. Because, you know, I'm having, you know, a bit more, continued success and creator, and being a creator.
And I think a lot of that actually, is because of Later, you know, I'm learning a lot more about being a creator. I'm talking to more creators. I'm having more, deeper conversations, understanding the entire influencer marketing economy, the social economy. And, like, I think that that's such a big deal where we're headed right now. Anybody can pick up their phone, become a creator, and start making money off of it, you know?
So it's really important for people to like, pay attention to this. I feel like this could be there's always that thought of like, hey, did I miss out on this thing? You know, that I miss out on this big boom. I remember back in the day I had stock in Apple and I sold it way too early. Right?
I remember being like, wow, this is the next big thing, right? Right now social is and influencer marketing is the next big thing. And it's so cool because there are a lot of people who have made bounds, leaps, and bounds, and are at a really, really great place in it. But there's so much more potential that we like.
Nobody's too late. You could start today, and in a year you could be like, you could have made, you know, decades worth of progress if you really focus on it, you know, this year for me has been one of the best because I've leaning into doing trends and being a bit more cheesy and being a bit more out there and collaborating with others a bit more as well.
I remember last year making, you know, I think like 40 K the entire year, and then this year having months, just like single months where I bring in that kind of money. And I gotta say, the influencer marketing world is just life-changing. So it's, it's almost like having equity in something everyone on earth, with technology in their hand, has the ability to have some equity in the influencer marketing economy.
Scott:
I think that's a superpower for us. It's so true. That was one of the and, you know, the dialogs that we had was, I think a lot of, a lot of building businesses has shifted from you build a product and then you go find your audience and customer. And what's flipped is today often it's I go build my audience and I build my customer, and then I figure out what product to go and provide value to that audience with.
And it's such a powerful way to think about some of the most successful quick companies were ones where you had founders who had a huge ability to draw customers in, or they already had a company that had an entire, like, very active fanbase. And this is one of the reasons why established companies like the Apple's and the Nike's. When they launch a product, they already have this customer base, this audience.
And I think it goes for creators as well. You're building this community. And I think that's one thing. You know, in season two of the podcast what we really wanna focus on is how do we build community amongst influencers and creators, build this community in the creator economy to help drive success for creators and for brands and work together and uplevel everyone's ability to succeed.
And I think if we can do that, you know, I'll have felt like I, you know, made a meaningful impact on a lot of different folks beyond, you know, the brands that we help or the employees at our company.
Kwame:
Yeah. Would you say, you know, if I were to ask you right now if you got an application for someone to come to Later, what would you look for? For someone who you think is going to be a good fit at this company?
Scott:
Yeah. I mean, we're super driven, we're super motivated, and just hungry to learn to explore. And we're passionate about it. And so it's interesting that I talk all the time about people coming to the company to do the best work of their lives and do something legacy-worthy, and that that isn't for everyone. And that's okay.
And it doesn't mean that we're maniacal and we treat people poorly or we expect unrealistic things out of them, but the kind of people it is like being on a championship team where the people who come here, they're like they're surrounded by people who have that same level of desire, that same level of wanting to win and succeed in the hunger to learn.
And I just love that. When, you know, we had a data analyst who joined and he's like, hey, do I have a license to solve problems? I was like, hell yeah, every single day. Why do you have to ask my permission? He's like, “Because I haven't had that before.” And I'm like, “Get after it”. And he's just bringing stuff to us.
He's like, I found this. What does it mean? How do I make this better? I don't know how to solve this, but I found it and I just that's that kind of hunger, the fire. And it's not confined to your job. And I think at this stage, jobs are kind of squishy. It's like you can add value in a lot of ways.
And yes, you need to get your core thing done, but it's the people who are like, hey, I found a way to make this other guy successful, or I saw where this thing was broken between the two of us, and I just fixed it. And I'm like, that's freaking awesome. Because it's like, you're not sitting back saying, not my job, or I'm not paid to do that.
And I think, like, the world has a way of coming. It's like the market. You know, I think the market always finds a way. And I think people who succeed and do really well, it might be that like the money isn't there at that moment, but if they put in that effort, it always comes back and we don't purposefully delay anything.
But I think people often work ahead of their job and we're like, that person's already doing the next job. Let's just give it to him and like, make it official. And I love those moments. And that's what we're trying to build. And those are the people who I find really succeed. And it's super inspiring because it's just like you get on a monthly call and it's like we did so much, so many wins and, you know, so many different things that we uncovered, like issues all over the place.
But those are more opportunities to go out and for these people to solve them. And I would rather be finding problems constantly and fixing them because if you're not finding problems, you're not really trying. Problems exist in every company, big or small, no matter how professional you are. And if you're not finding them, you're either getting complacent or you're not working hard and finding them.
And so that's what we're trying to build. Those are the kind of, you know, aspects. And especially in junior employers hunger, desire, and some aptitude are far more important to me than your ability to walk in and do that entry-level job day one, because we can coach that, we can build that up. And we've got some amazing, talented, you know, individuals who can help provide that, that skill.
But we can't. It's way harder to get you to be wired for speed than to teach you how to aim that speed in the right direction.
Kwame:
Well said. I think that the words definitely don't want to hear that, man. You know, I think within the role of growth with it, whether you're in a corporate setting or whether you are an entrepreneur, whether you're in the, you know, as a creator through all those different facets. I think one thing that's consistent is finding ways to do things that nobody's thought of before, finding problems to fix.
You know, when you think about the biggest creators, out there right now, they're out there, they're looking for new ways to find trends, you know, then they're creating those trends, and then other people are like, oh, my gosh, this is cool. I'm just, you know, I want to be part of this thing. You know, it's being innovative.
It's coming up with an idea and it's having the confidence to follow through with it. You know what I'm saying? Like, those are such big proponents and massive characteristics that define people's success. Go out there, find it, find something new, or find something that somebody is trying but might not be doing the best, right? And find a new way to do it.
So I think innovation drives hunger. No, those are big things. And you know, I'm very grateful to be on this team. I work with very talented people. And, you know, I'm learning new things every single day. And I'm, you know, I want to be able to take those and apply those things. And like I said, it's my most successful year as a creator because I've gotten to work with awesome people who have new ways to think about things.
And I'm getting to apply those every, every time.
Scott:
Yeah, I love that. I think, yeah, passion and passion combined equal amazing outcomes. And I think, you know, we see it on the business side. I think it's interesting because I think a lot of people think you have to trade professional success for personal success. And what I would say is that when I'm the most dialed in, my personal life and my professional life are both accelerating at the same amount of time.
And I think for you, like your creator journey, and your professional career, the outcome of the business is all intertwined. And I think it's a direct reflection of the effort, the passion you put in, the energy you bring. And like we said before, connecting with like-minded individuals who want to grow, who want to learn, who want to share knowledge, is always going to be the fastest path.
And I think there's no real benefit to like, holding on to your secrets or, you know, whatever. I think, you know, giveaway information and you're going to end up getting more back out of it. You're going to get more opportunities. And so I think that you know, same with the podcast. Like I don't want to hide our secrets about how to drive amazing influencer marketing or how to drive great social performance.
I think if we're out there on the front and we're just driving everyone forward, I think people will see that people want to be on that journey with us and, you know, we're going to build amazing things as a team.
Kwame:
100%. I will say that it's a really big part of what our society is now that I really appreciate is that a lot of success used to be pinned on how tightly can you hold something to your chest and, you know, slowly, you know, release it in increments where people would not be able to latch on to it and you would be able to reap the benefits way faster than anybody else could.
And society now is such a different perspective from that. It's like, how quickly can I get out the thing that's making me successful? Because it's going to show everybody else how to do it, but it's also going to increase my credibility, and my confidence in my ability. Right. If I'm doing something. Yeah, it's like if I'm doing something and I'm successful at it and I can show somebody else and they run with that idea.
And somewhere along that journey they're like, wait a second, there's one thing that we can do a little bit better about this. That's I'm going to come back to you and it's going to increase your performance as well. So I really, really love the way that society has leaned into like, let's get things out. And it holds true all the way from the corporate side to, you know, being an influencer, being a creator is like nowadays when you find a really cool thing, you make a trend.
You want everybody to hop on that trend, and then maybe somebody creates a slightly different version of that trend and you're like, oh, you know what? I'm gonna borrow that top. So the sharing togetherness and the desire to move forward is like one thing that's really, really, opened my eyes in this generation and where we're going and how we're just so keen to do things together.
Scott:
100%. I think, you know, when I look at season two and we had a lot of discussions about what we wanted to do, and I think the core theme of the podcast going forward is how do we give information back? How do we, you know, take what we've learned and give that information to marketers and creators, we want to involve the community and build community.
And so, like, we want your questions. We want to get the feedback back, and we want to give as much information as possible, ask some tough questions to creators about their journey, and get really detailed, good feedback on things that the community wants to know. And so, you know, I'm excited to get out. You know, we talked about getting out in the creator community, going to more events, meeting with folks, and hearing what's happening.
And, I'm just looking forward to more interaction with our community and, you know, being able to educate, be educated, and have great conversations with each other.
Kwame:
Exactly. So, you know, we're going to close this up pretty soon because we want to keep this nice short and punchy for everyone out there. You know, it's been a great conversation, Scott, I'm learning a lot about, you know, the business side of things, how you look at things, how people can maybe replicate that and see some success.
Right. The qualities that you see as somebody who has been through quite a journey and gotten yourself to a really good place are the qualities that other people can inhabit to make sure that they see some success in their journey as well. You know, as we close out and we get closer to learning more about the influencer marketing world and where we're going, and then the, you know, social marketing and influencer marketing industry.
What would you say? You know, I'll ask you three quick questions. What is one thing that you say you really, really love about the influencer marketing ecosystem? Right now?
Scott:
I think the thing that I feel the most convicted about is product discovery, and project excitement, like getting excited about something is so much richer. You know, I think about buying paradigms and there's the like, I go and I see it behind a glass case, and that's a kind of a cool experience. But it's also like I don't get to interact with it.
There's no emotion behind it. When I go to a store, I see it in a box and maybe I can see a demo, but I'm not experiencing this as much. There are certain products where you get an emotional connection. Seeing it, feeling it, whatever. But I think what social does is it shares in a really high trust way excitement and the emotion behind a product.
And a lot of the things marketers are trying to convey, and they've had a force for so long, which is like Pepsi, it's so cool, makes you feel young and hip and refreshing and out with your friends. Social media doesn't have to fake that. And that's what I think is super cool. Like, I buy a lot of products and I don't feel like I'm being pitched.
It's like, hey, I'm a burning man and I needed this tent. And like, this Coleman tent was freaking awesome, and like, it was awesome. You should go buy one. Like, it doesn't have to be this, you know, sterilized pitch. And I think that is like just the open, honest, transparent, high trust, way to facilitate that. Learning about new products and getting to build community is just a much more enjoyable way to be a consumer.
And I think my goal is that we continue to foster that and we don't ruin it with bad influencer marketing. And I think that one of the biggest things we preach with our clients and creators is just how to do it right. How do we advocate for products that we really like and that we support and make it so that, you know, the audience, the community feels like they have that emotional connection, they have that trust, and great brands get their message out and more people buy great products because of it.
Kwame:
Yeah, I can dig that. You into two of my questions. One of my questions was going to be what impact do you hope to make on it? So the impact is, helping the economy. The creator economy does not create bad content. And also making sure that brands don't lean into forcing creators to make bad content.
So I appreciate that one. Now, the last question for you is what would you say is one thing that you don't love about the creator economy? What is one thing that if you could change about it right now, you would? And you know, not maybe not just the creator economy, but also just like the social media world where we're going in terms of social media.
Scott:
Yeah. It's interesting. I feel like we've made improvements as a society in starting to thwart some of the negativity in society. And so, you know, when I look at it specifically and like influencer and the creator economy, I think I think on the marketer side, it's a million different agencies, a million different tools not optimized to accomplish what you're ultimately trying to accomplish.
And I think it leads a lot of folks to not know what the best path is, not know how to accomplish their goals. And so they end up paying a ton of money to an agency and running their programs fairly and inefficiently, or they're kind of buying software and they're fumbling around, or they're buying eight different software, or they're having these like DM conversations and negotiations.
And I just feel like marketers deserve a better process and outcome. And, you know, it's not just a blatant pitch for us. I think across the entire creator, there are so many different problems to solve. And I think there's so many different software and tools and agencies and I, I like to see, you know, just a rising of the tide of the quality of, process solutions and outcomes for marketers where they can, like, figure out how to do this really well and, and not have to stumble and fall so many times.
So I think that's what I'm looking forward to seeing. That's one of the things that I think we have a lot of room to go on.
Kwame:
I can dig it. Well, Scott, man, it's been a good chat. I know we, like, rarely get to, like, open up about us, who we are. You know what you do. So this is a good way for us to kind of just get that going and set up into the awesome conversations we're about to have for season two, man.
So I'm excited.
Scott:
Awesome. Yeah. Stoked for season two. If you all have questions, comments, things you want us to focus on, creators you want us to talk to, we want to make sure that we're giving you what you want and, look forward to, you know, ask me and Scott questions, sessions, some events coming up, but really excited for what?
The next six months have a whole.
Kwame:
100%. So with that being said, appreciate you all for tuning in. Thank you for listening to Beyond Influence. We will see you next week. And hey, I'm going to start reminding y'all now. Season two. Don't forget to subscribe. See y'all later.