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Influencer programs that do more than look good.

We strategize, produce, and manage campaigns end to end, removing guesswork at every stage of the funnel.

A reel of influencer marketing creative carried out by Later’s expert services team - from strategy and creator selection through to campaign activation and reporting.

Wayfair icon
Nike icon
Southwest icon
Crumbl icon
Make-A-Wish icon
Habit icon
Unilever icon
KiwiCo icon
El Pollo Loco icon
Chewy icon
Tapatio icon
Mackenzie Childs icon
At Home icon
Wayfair icon
Nike icon
Southwest icon
Crumbl icon
Make-A-Wish icon
Habit icon
Unilever icon
KiwiCo icon
El Pollo Loco icon
Chewy icon
Tapatio icon
Mackenzie Childs icon
At Home icon
Wayfair icon
Nike icon
Southwest icon
Crumbl icon
Make-A-Wish icon
Habit icon
Unilever icon
KiwiCo icon
El Pollo Loco icon
Chewy icon
Tapatio icon
Mackenzie Childs icon
At Home icon

The work hits different
when it's done right.

Work with creators who perform

We partner directly with creators we know, making it easier to secure the right fit for your brand and campaign.

Clarity at every step

We manage the work with full visibility, so performance, spend, and decisions are always clear.

Turn data into doing

We use real campaign and sales data with AI intelligence to show what’s working and how to scale.

From idea to outcome.

  • We align on the outcome. Then we build a strategy to support it.

Campaign strategy

  • We align on the outcome. Then we build a strategy to support it.

Creator selection

  • We choose creators who fit. Then we secure the ones who perform.

Content and scale

  • Creators make content that works. We activate it at scale.

Reporting and ROI

  • We show what's working. Then we help you do more of it.

The impact of having the right team.

When brands partner with our experts, the results speak for themselves.

0%

more content per campaign

0%

more creators per campaign

0%

lower spend per creator

Source: Internal Later campaign data (2025) based on managed services vs. self-serve customer analysis. These are averages and will vary by campaign.

Straight from the feed.

At El Pollo Loco, we aspire to be at the forefront of culture. Later enables us to do just that, ensuring every dollar works hard to drive results for our brand and business.

Gabe Alonso

VP, Integrated Marketing & Experience

46.7M

Total campaign impressions

2.2%

Average engagement rate

The Later team made sure to learn the target consumer. They cast a net to those in their network who fit this persona, and from there, helped us in securing the influencers that would lead this campaign.

Martha Peppes

Associate Marketing Manager

928.6K

Total campaign impressions

55.6k

Average engagement rate

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Internet-Approved

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IYKYK

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Fearless creative.
Smart execution.