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Guide

Learn How Influencer Marketing Works for Different Age Demographics

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How to Leverage Influencer Marketing Across Generations

In this guide, we review valuable information to keep top of mind when leveraging influencer marketing to target various generations — Gen Z, Millennials, Gen X, and Baby Boomers:

  • Demographic definition including key facts & impactful lifetime events

  • Popular content categories, preferred social networks, and strengths & weaknesses

  • Influencer marketing maturity of the demographic

Download our free guide to deep dive into these tips for brands.



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Later Team

@latermedia

Later's team of social media experts have a wealth of experience in creating content for various channels, partnering with creators, and developing social strategies for brands around the world. From YouTube to Instagram; blog posts to newsletters; courses to reports, Later has got you covered with the latest social media trends, tips, and resources to help your brand grow.


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Guide to Influencer Marketing by Age Demographics

Learn how to partner with influencers across various generations