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On-Demand Webinar

Go-to-Market with Creators: Holiday Campaigns that Convert

What you'll learn

Get in front of shoppers when it matters most.

From influencer storytelling to affiliate-powered performance — run full-funnel creator campaigns that actually drive results this holiday season.

TLDR

The holidays are the biggest shopping season of the year — and creators are key to breaking through the noise. But most brands stop at awareness.

With Later + Mavely, you can:

  • Drive awareness with compelling creator content across Instagram, TikTok & YouTube

  • Nurture consideration through authentic product storytelling

  • Convert at scale with affiliate links and performance incentives

This is creator marketing built for holiday results — top to bottom.

Meet the Speakers

Host

Associate Director of Client Strategy @ Later As someone on the cusp of Millennial and Gen Z - she's witnessed the growth and impact of influencer marketing first-hand, from bloggers to Vloggers, Vine to TikTok and everything in between. As an associate director on Later's strategy team, with nearly a decade of industry experience, she consistently draws inspiration from first-hand career experiences around the shift in brand expectations and strategies in how brands define, leverage, and measure influencers across various industries.

Meghan Morasan

Associate Director of Client Strategy @ Later

As someone on the cusp of Millennial and Gen Z - she's witnessed the growth and impact of influencer marketing first-hand, from bloggers to Vloggers, Vine to TikTok and everything in between. As an associate director on Later's strategy team, with nearly a decade of industry experience, she consistently draws inspiration from first-hand career experiences around the shift in brand expectations and strategies in how brands define, leverage, and measure influencers across various industries.

Panelist

Creator Education Manager at Mavely Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.

Shauna Hollinger

Creator Education Manager at Mavely

Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.

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