Go-to-Market with Creators: Holiday Campaigns that Convert

Associate Director of Client Strategy @ Later

As someone on the cusp of Millennial and Gen Z - she's witnessed the growth and impact of influencer marketing first-hand, from bloggers to Vloggers, Vine to TikTok and everything in between. As an associate director on Later's strategy team, with nearly a decade of industry experience, she consistently draws inspiration from first-hand career experiences around the shift in brand expectations and strategies in how brands define, leverage, and measure influencers across various industries.

Creator Education Manager at Mavely

Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.