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On-Demand Webinar

How to Run an Influencer Campaign (and do it well!)

What you'll learn

How to run an influencer campaign, and more importantly, do it well.

If you’ve run influencer campaigns before, you know the challenges: overpaying for underperforming posts, tracking muddled ROI, and struggling to scale what works.

This session goes beyond the basics. We’ll unpack proven strategies for running creator campaigns that are designed to perform—from aligning campaign format to funnel stage, to choosing the right compensation model, to using real-time data to optimize mid-flight. Learn how top brands are turning influencer partnerships into measurable growth engines—and how you can, too.

What You’ll Learn

  • Advanced goal-setting frameworks tied to performance metrics

  • How to match creator tiers with campaign types for maximum impact

  • Compensation strategies that balance cost, risk, and results

  • What separates high-performing briefs from generic guidance

  • How to track, test, and optimize while campaigns are live

  • Post-campaign strategies: repurpose, retain, and scale

Watch now to level up your creator marketing


Meet the Speakers

Host

Ciara Strickland

Associate Director, Client Strategy

Ciara partners with leading brands to build high-impact influencer campaigns that blend strategy with authentic creator storytelling. With nearly a decade of experience as both a strategist and creator, she brings a unique dual perspective to her role at Later, where she leads strategy across CPG, fashion, and lifestyle verticals. Her work spans influencer partnerships, affiliate programs, and content licensing—driving full-funnel growth and long-term creator relationships. A Navy veteran turned lifestyle creator, Ciara is also a recognized voice in the creator economy, passionate about fostering brand-creator collaborations that prioritize authenticity, performance, and community.


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