Upcoming Webinar
The Drop: What's New at Later Q4 2025
November 20, 2025 5:30pm-6:15pm UTC
What you'll learn
From Influence to Impact: The Predictive Power of AI
AI is changing how marketers plan, invest, and prove results—and influencer marketing is the next channel to transform.
In this live session, discover how Later EdgeAI is redefining influencer marketing for enterprise brands, helping teams move from guesswork to growth. Built on over a decade of verified campaign data, billions of social signals, and $2B in annual influencer sales, Later EdgeAI delivers predictive insights that help brands maximize ROI, reduce wasted spend, and build campaigns that perform.
You’ll learn how AI can give your brand a measurable advantage—forecasting outcomes before you invest, optimizing creator selection, and connecting influence to actual business results.
You’ll leave understanding how to use AI not as a shortcut, but as a strategic growth engine that empowers data-backed decisions, scalable creativity, and lasting performance.
What you’ll learn
Why data is the new differentiator
How Later’s decade of proprietary creator and commerce data gives brands predictive accuracy that no generic AI model can match.Predictive insights that power smarter investment
Learn how AI forecasts campaign reach, engagement, and ROI—so you can invest confidently and plan for outcomes, not assumptions.Full-funnel impact, finally proven
See how Later EdgeAI connects every creator action to measurable sales and conversions, giving you true performance visibility from awareness to revenue.Optimize what works—automatically
Discover how AI continuously learns from every campaign, improving recommendations and efficiency over time to deliver stronger, faster results.
Meet the Speakers
Hosts
Tim Clarke, VP Marketing, Later
Later
Tim Clarke is the Vice President of Marketing at Later, where he leads go-to-market strategy and helps brands and creators drive measurable growth through Later’s suite of AI-powered solutions and services. With more than two decades in the tech industry, Tim has built and scaled marketing strategies at leading companies including Sprout Social and Salesforce, guiding teams across product marketing, growth, and customer engagement. Outside of work, Tim is a proud dad and an active mental health advocate who champions openness, awareness, and authenticity in leadership and life.
Evan Wray, President Later
Later
Evan Wray is the President of Later and a trailblazer in social commerce. He co-founded Mavely in 2019, revolutionizing brand and creator collaboration through affiliate marketing and its Everyday Influencers® network. Acquired by Later in 2025 for $250 million, Mavely has driven $1.4B in sales for 1,250+ brands and paid over $40M to creators. Previously, Evan co-founded Swyft Media, acquired by Monotype for $30M. Recognized on Forbes 30 Under 30 and Crain’s 40 Under 40 lists, he’s shaping the future of performance marketing. A Notre Dame graduate and former varsity athlete, he also supports entrepreneurship through university advisory boards.
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