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Customer Case Studies

Rosefield

How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.

At a Glance

  • 70K+

    New Ambassadors

  • 400%

    Sales Increase

  • 167%

    Return on Investment (ROI)

  • 7

    International Markets Reached

Products Used

Industry

  • Retail

Vertical

  • Luxury Goods & Jewelry

Platforms Used

  • Instagram

Campaign type

  • Full funnel
The Objective

Expanding influencer marketing globally

Rosefield, an international watch brand, was built on social media and established an influencer marketing strategy that’s been essential to the brand from the start.

However, with such a sophisticated strategy, its existing initiatives proved difficult to scale and manage; Rosefield’s primary challenge was to efficiently expand and manage multiple ambassador community campaigns.

Rosefield wanted to expand its influencer marketing program across its key markets — France, Italy, Netherlands, Germany, Spain, the UK, and the US.

It needed a solution that would grow its ambassador community, making it possible to manage several international campaigns efficiently and effectively. At the same time, it needed to support the capacity of its internal influencer team.

Creator Gracia Romero Baquero wearing gold Rosefield Gabby watch
Creator Clara Ebang Tomé wearing gold Rosefield Gabby watch
Instagram posts for Spanish GABBY Campaign


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The Solution

An international ambassador community

Rosefield already had a large and active audience online. In addition to scale, Rosefield wanted to prioritize and emphasize its consumers’ organic and authentic brand passion.

Through Later’s influencer marketing platform capabilities, Later and Rosefield developed an inclusive international ambassador community for all its passionate consumers. Together, they also launched an international ambassador Instagram account.

The brands worked together to activate loyal consumers to create content, refer new ambassadors via dynamic links, and amplify branded content on Instagram and Facebook. Managed on Later’s platform, high-performing ambassadors were rewarded with points to be redeemed on Rosefield’s website.

Creator Tongtong Zhang wearing brown leather Boxy Rosefield watch
Flatlay of rose gold Small Edit and silver Octagon Rosefield watches
Instagram posts for German Black Friday + Xmas Campaign and Elles Campaign

Scaling the program

After finding a diverse community of ambassador partners, Rosefield segmented them all into three tiers of influencers, consumer advocates, and referrers. These groups were activated across three core use cases in seven key international markets and were asked to:

  • Create original blog and photo content on Instagram and Facebook to support Rosefield campaigns and product launches.

  • Refer new members to the Rosefield Ambassador community via dynamic referral links unique to each ambassador.

  • Amplify branded content and promotions on Instagram and Facebook.

In addition to incentivizing influencers with exclusive access to new products, Rosefield rewarded high-performing influencers, advocates, and referrers with points, which were managed and redeemed for store credit via the Rosefield community microsite.


The Results

Influencers in 5 Markets

70K+

New Ambassadors

400%

Sales Increase

167%

Return on Investment (ROI)

7

International Markets Reached

Key campaign stats; Instagram post by @ay_flashy for German Black Friday + Xmas Campaign

Later and Rosefield’s collaboration led to:

  • An international community of over 70K ambassadors;

  • A 167% return on influencer spend;

  • 2X higher conversion rates from influencer referral traffic;

  • A 400% increase in sales attributed to influencers;

  • A 700% increase in average monthly impressions, averaging over 10M impressions a month; and

  • A 113% increase in monthly influencer impressions.

These 46 posts also led to:

  • 2.3 M estimated impressions on influencer posts;

  • 186.8K estimated engagements on influencer posts; and

  • $0.09 average influencer cost per engagement.

Later Influence™Turn influencer marketing into your #1 revenue generator.Book a Demo
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