Later Newsroom Archive
Past features and announcements about the social media marketing platform & link in bio tool.
Articles & Press Releases
Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop"
Announcement of The Drop, Later's new quarterly showcase of the latest product innovations, presented by the product experts building them, where customers get a firsthand look at what's new and what's next on the Later platform.
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‘Fall Curriculum’ Trend: 5 Ways Gen Z Is Embracing Structure
Ryan Bonnici weighs in on a new productivity trend known as the “fall curriculum” that is going viral on TikTok.
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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
Later CEO Scott Sutton discusses the implications of the pending TikTok deal with U.S. investors.
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Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators
Later announces the launch of its AI-powered Brand Suitability Insights, a robust, enterprise-ready solution designed to help marketers evaluate creators with clarity, confidence, and speed.
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26 Industry Experts Weigh In On Instagram’s New Repost Feature
Later CEO Scott Sutton weighs in on Instagram's new repost feature along with 25 other marketing leaders.
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7 Biggest Risers and Fallers on New ‘Most Influential Creators’ List
Later CEO Scott Sutton discusses Rolling Stone's 2025 Most Influential Creators list with Newsweek.
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How TikTok’s Ever-Looming Ban Has Created a Chilling Effect for Creators
Later CEO Scott Sutton shares his observations on advertisers' reactions to the possibility of TikTok going dark.
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As Publishers Face Search Headwinds, Creators Gain Affiliate Spend
See what Later CEO Scott Sutton has to ay about the rise of AI-powered answer engines in affiliate marketing channels.
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As creator fees rise, so does the confusion over what to pay
Get Later's POV on what brands should expect to pay in an evolving creator economy.
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Hybrid Creators Are Changing The Game—Is Your Brand Ready?
Scott Sutton, CEO of Later, discusses the rise of hybrid creators as a driving force of trust and authenticity in the marketing landscape.
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White House’s TikTok Proposal Raises Big Questions
What does the latest extension on the TikTok ban deadline mean for marketers and creators who rely on the platform? Get Later's POV.
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TikTok is almost out of time to find a buyer. Here’s what we know
Will TikTok be banned on April 5? Later's CEO Scott Sutton shares his predictions for how the TikTok ban will play out.
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Later Partners with Snap Inc., Delivering the Industry’s Most Comprehensive Integration for Social and Influencer Marketing
New integration streamlines creator discovery, campaign management, and Snapchat publishing.
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Later Acquires Mavely, Expanding Full-Funnel Creator Marketing Capabilities
See how this acquisition changes the way marketers and creators work together, driving social commerce.
Press Release
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Influencer Marketing’s M&A Streak Continues With Mavely Sale
CEO Scott Sutton shares how the acquisition of Mavely helps position Later to drive full-funnel performance impact for brands.
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The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025
Later CEO Scott Sutton talks about the challenge of proving ROI and campaign attribution when budgeting for creators.
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Later Drives Full-Funnel Influencer Marketing Impact with New Affiliate Campaign Capabilities, Leveraging a Strategic Partnership with Mavely
Our latest product release helps marketers power their social commerce strategies.
Press Release
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Later Launches AI-Enabled Social Listening Tool & Enterprise Solutions
Our next step to building the first-ever Social Revenue Platform.
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Later CEO Scott Sutton speaks with Food & Wine Magazine about the potential TikTok ban in the U.S.
How the ban could impact food & beverage creators.
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Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer Kwame Appiah
The influencer marketing podcast for fans, creators, & brands 🚀
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Later Announces Leadership Transition, Names New CEO
Co-founder Lyle Stevens assumes role of Chief Strategy Officer and Scott Sutton named Chief Executive Officer to lead next phase of expansion.
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Later and Mavrck Unite to Help Brands and Influencers Drive Predictable Performance Through Social
The two industry-leading tech companies will now operate as a singular brand.
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Later Launches Integrated AI-powered Caption Writer for Instagram
The new tool allows users to generate Instagram captions in seconds.
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Later Tells the Globe & Mail How Chat GPT and AI Can Boost Marketing and Content Strategies
Embracing Chat GPT and AI in marketing is a competitive necessity.
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Later Tells Inc. How to Embrace Workplace Polarization & Create Middle Ground in Your Company
Roger Patterson, President of Later, on embracing workplace diversity.
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Leading Influencer and Social Media Marketing Platforms Mavrck and Later Unite With Investment From Summit Partners
The joint platform will drive revenue for brands and content creators.
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Later and BuzzFeed Weigh in on the Low Exposure Photo Trend Sweeping Social Media in 2022
The minimalist aesthetic favored by content creators on Instagram.
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Later’s CEO Shares With Entrepreneur Why Former Employees Can Help Businesses During the Great Resignation
How Roger Patterson is turning former employees into advocates.
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Later Ranks on the Deloitte Fast 50 and Fast 500 as Leading Innovators in Technology in 2021
Later is dedicated to empowering SMBs with the right social media tools.
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Later’s CEO Tells Forbes Adaptation is the Leading Soft Skill to Have in the Today’s Workplace
The visual marketing platform’s founder on the skills entrepreneurs need.
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Later App Featured in Yes! Magazine as a Must-Have Trend & Technology Lifestyle App to Save Time on Social Media
Later is a social media scheduling app that simplifies your life.
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Later Tells Fast Company How Different Work Models & Company Culture Can Generate Workplace Fairness
Roger Patterson, president & founder of Later on today’s hybrid work model.
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Later, a Leading Social Media Marketing Platform, Ranks #51 in Globe and Mail's Canada's Top Growing Companies in 2021 by Revenue
The platform leads with 1,164% 3-year revenue growth.
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Later Tells Inc. Why Gen X & Boomers Need to Adopt TikTok as Part of Their Business' Branding Strategy
Visual marketing platform Later adopted the social media trend early on.
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Later Tells Retail Insider How Brands Can Learn from Social Media Content Creators to Improve Their Ecommerce Business
Loyal followers and niche markets are powering the latest ecomm boom.
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