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Later Newsroom Archive

Past features and announcements about the social media marketing platform & link in bio tool.

Articles & Press Releases

  • Later CEO Scott Sutton speaks with Food & Wine Magazine about the potential TikTok ban in the U.S. (opens a new tab)

    How the ban could impact food & beverage creators.

    Featured Article

    Food & Wine Magazine logo
  • Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer Kwame Appiah (opens a new tab)

    The influencer marketing podcast for fans, creators, & brands 🚀

    Press Release

    Beyond Influence podcast logo
  • Later Announces Leadership Transition, Names New CEO (opens a new tab)

    Co-founder Lyle Stevens Assumes Role of Chief Strategy Officer and Scott Sutton Named Chief Executive Officer to Lead Next Phase of Expansion

    Press Release

    Later Announces Leadership Transition, Names New CEO  thumbnail
  • Later Tells the Globe & Mail How Chat GPT and AI Can Boost Marketing and Content Strategies (opens a new tab)

    Embracing Chat GPT and AI in marketing is a competitive necessity.

    Featured Article

    The Globe and Mail logo
  • Later and Mavrck Unite to Help Brands and Influencers Drive Predictable Performance Through Social (opens a new tab)

    The two industry-leading tech companies will now operate as a singular brand.

    Press Release

    Later logo
  • Later Launches Integrated AI-powered Caption Writer for Instagram (opens a new tab)

    The new tool allows users to generate Instagram captions in seconds.

    Press Release

    Later Launches Integrated AI-powered Caption Writer for Instagram thumbnail
  • Later Tells Inc. How to Embrace Workplace Polarization & Create Middle Ground in Your Company (opens a new tab)

    Roger Patterson, President of Later, on embracing workplace diversity.

    Featured Article

    Inc. logo
  • Leading Influencer and Social Media Marketing Platforms Mavrck and Later Unite With Investment From Summit Partners (opens a new tab)

    The joint platform will drive revenue for brands and content creators.

    Press Release

    Mavrck logo
  • Later and BuzzFeed Weigh in on the Low Exposure Photo Trend Sweeping Social Media in 2022 (opens a new tab)

    The minimalist aesthetic favored by content creators on Instagram.

    Featured Article

    Buzzfeed logo
  • Later’s CEO Shares With Entrepreneur Why Former Employees Can Help Businesses During the Great Resignation (opens a new tab)

    How Roger Patterson is turning former employees into advocates.

    Featured Article

    Entrepreneur logo
  • Later Ranks on the Deloitte Fast 50 and Fast 500 as Leading Innovators in Technology in 2021 (opens a new tab)

    Later is dedicated to empowering SMBs with the right social media tools.

    Press Release

    Technology Fast 500 2021 North America
  • Later’s CEO Tells Forbes Adaptation is the Leading Soft Skill to Have in the Today’s Workplace (opens a new tab)

    The visual marketing platform’s founder on the skills entrepreneurs need.

    Featured Article

    Forbes logo
  • Later App Featured in Yes! Magazine as a Must-Have Trend & Technology Lifestyle App to Save Time on Social Media (opens a new tab)

    Later is a social media scheduling app that simplifies your life.

    Featured Article

    Yes! Magazine logo
  • Later Tells Fast Company How Different Work Models & Company Culture Can Generate Workplace Fairness (opens a new tab)

    Roger Patterson, president & founder of Later on today’s hybrid work model.

    Featured Article

    Fast Company logo
  • The Globe and Mail logo
  • Later Tells Inc. Why Gen X & Boomers Need to Adopt TikTok as Part of Their Business' Branding Strategy (opens a new tab)

    Visual marketing platform Later adopted the social media trend early on.

    Featured Article

    Inc. logo
  • Later Tells Retail Insider How Brands Can Learn from Social Media Content Creators to Improve Their Ecommerce Business (opens a new tab)

    Loyal followers and niche markets are powering the latest ecomm boom.

    Featured Article

    Retail Insider logo

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