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Alana Willis

Alana Willis

Content Marketing Manager

As Content Marketing Manager at Later, I help brands and creators navigate influencer marketing, social media, and affiliate marketing by combining trend insights with practical strategies.

38 Articles

  • Facebook Marketing: A Complete Guide to Your Brand’s Strategy (2025)

    Facebook Marketing: A Complete Guide to Your Brand’s Strategy (2025)
  • Nano Influencer Marketing: Why Smaller Creators Drive Bigger Results

    Nano Influencer Marketing: Why Smaller Creators Drive Bigger Results
  • The Top Instagram Reels Trends to Try This Week

  • 37 min read

    Oct 2, 2025

    The Top TikTok Trends to Try This Week

  • Ultimate Guide to Running A Social Media Campaign (with Examples)

    Ultimate Guide to Running A Social Media Campaign (with Examples)
  • Is Your Creator Strategy Full-Funnel Ready? A New Framework for Performance

    Image of a creator taking a photo, image of someone squeezing lotion from a bottle onto their hand, and  image of a couple on a beach
  • Social Media Marketing Packages: Pricing Tips, Examples, and More

    Social Media Marketing Packages: Pricing Tips, Examples, and More
  • How to Conduct a Social Media Audit for Your Brand in 2025

    How to Conduct a Social Media Audit for Your Brand in 2025

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