TL;DR
Later 360 unifies organic, paid, and commerce data into a single enterprise reporting suite, eliminating fragmented dashboards and manual reconciliation.
Built on over $2 billion in verified influencer-driven purchases and 130 billion annual impressions, the platform delivers actionable intelligence powered by Later EdgeAI.
Reporting adapts to your business structure, allowing teams to track performance by product category, creator tier, retailer channel, campaign objective, or any business-specific dimension.
Data flows automatically as campaigns run, creating a shared source of truth that enables real-time optimization and confident investment decisions.
Enterprise teams can finally prove the complete value of influencer marketing from awareness through sales in formats built for their workflows.
Table of Contents
Enterprise marketing leaders understand the challenge intimately. Influencer marketing drives real business outcomes, but proving that impact has required piecing together data from multiple platforms, reconciling metrics across teams, and building manual reports that are outdated the moment they're finished. The result is fragmented visibility that makes it difficult to optimize in real time, harder to prove ROI to stakeholders, and nearly impossible to scale with confidence.
Today, that changes.
Later is launching Later 360, a unified reporting suite that gives enterprise brands complete visibility across their influencer programs, from top-of-funnel awareness through bottom-of-funnel sales. For the first time, marketing teams can see organic performance, paid amplification, and commerce outcomes in a single view, built specifically to handle the complexity of enterprise multi-channel programs.
Intelligence built on the industry's richest creator dataset
Later 360 isn't just another dashboard. It is enterprise reporting built on a foundation of real performance data: over $2 billion in verified influencer-driven purchases, more than 1 billion link in bio transactions, an ecosystem of 16 million creators, and millions of scheduled social posts generating over 130 billion annual impressions. Powered by Later EdgeAI, our proprietary predictive intelligence engine, Later 360 transforms this extensive performance data into actionable intelligence that helps teams identify what drives engagement, what converts to sales, and where to invest next.
Justin Withers, Chief Growth Officer of Later, explains the vision behind the launch:
“Later 360 is intelligence built for how your business actually runs. Enterprise teams need reporting that reflects the complexity of their programs. When marketers can see the complete story of their influencer investments in a way that aligns with their business structure, they make bolder decisions with greater confidence.”
Reporting that adapts to your business structure
One of the biggest challenges with traditional influencer marketing reporting is that it forces enterprise teams into rigid frameworks that don't reflect how their businesses actually operate. Later 360 takes the opposite approach. Our team works with you to adapt the platform to your organizational structure, allowing you to track performance by product category, creator tier, retailer channel, campaign objective, or any business-specific dimension that matters to your team.
Marketing leaders can access comprehensive metrics across the entire funnel: organic engagement rates, paid amplification performance, creator-level clicks, GMV by day or week, top-performing content and creators, traffic source attribution, and sales performance segmented by retailer or department. This level of customization means teams can see projected versus actual spend, category-level ROI, and cross-platform performance in formats built for their specific workflows.
Whether you're running campaigns across multiple product lines, tracking performance by geographic region, comparing creator tiers, or analyzing results across different retail channels, Later 360 organizes data in ways that align with how your business measures success. BISSELL Homecare, Inc., for example, uses Later 360 to track performance across product categories, creator tiers, and multiple retailer channels, all within a single customized view.
A single source of truth across the entire funnel
Later 360 eliminates the manual work of reconciling reports by automatically populating data as campaigns run. The system unifies organic, paid, and commerce data across all influencer activations, creating a shared source of truth that every team can trust.
Here's how it works in practice: As influencer content goes live, Later 360 captures organic performance metrics including likes, comments, shares, saves, views, and impressions. When that content gets amplified through paid social, the platform tracks paid-specific metrics like CPM, CPE, paid views, paid engagements, and total paid spend. When creators drive traffic through Mavely by Later affiliate links, the system tracks clicks, GMV, and conversions by creator, campaign, and traffic source. All of this data flows into Later 360 automatically, with no manual data entry or CSV uploads required.
Marketing leaders can filter and segment across any dimension: view performance by individual campaign, compare results across platforms, analyze effectiveness by creator tier, track GMV by product category, or see how different retailer channels perform. The platform connects seamlessly with existing marketing analytics, integrating Later Influence and Mavely by Later commerce data without manual data stitching. This means teams spend less time building reports and more time acting on insights that drive performance.
For teams presenting to the C-suite, collaborating with regional stakeholders, or optimizing campaigns with agency partners, Later 360 delivers insights in formats that make sense for each audience. Set up automated reporting cadences, create custom views for different stakeholders, and ensure everyone is looking at the same trusted data.
What this means in practice
Danielle Wasserman, Manager, Social Media and Content at BISSELL Homecare, Inc., shares how Later 360 is transforming their approach: "This is a significant step forward for the industry. For the first time, we can see the entire story of our influencer program in a way that aligns with how our business runs. Later 360 gives us the flexibility and visibility to move faster, prove value across the full funnel, and invest with conviction."
This is the reality Later 360 enables for enterprise brands. When marketing teams have complete visibility into which creators drive meaningful engagement, which content sustains attention, and which moments convert into measurable outcomes, they can make optimization decisions in real time rather than waiting for end-of-campaign reports. They can identify high-performing creator partnerships worth expanding, spot underperforming tactics to adjust mid-flight, and allocate budget to the strategies delivering the strongest ROI. Influencer marketing becomes a predictable growth lever rather than an experimental channel.
The future of enterprise influencer marketing
In an industry where fragmented data has often obscured the full value of creator partnerships, Later 360 delivers the clarity enterprise marketers need to scale performance-driven influencer programs. This launch reinforces Later's position as the enterprise standard for influencer marketing, combining advanced technology with the industry's richest creator dataset to drive measurable business outcomes.
For marketing leaders who have been waiting for influencer marketing reporting to catch up with the sophistication of their programs, that moment has arrived. Later 360 gives enterprise teams the visibility, flexibility, and intelligence they need to prove impact, optimize performance, and scale with confidence.
Later 360 is available now to select customers based on program eligibility. To learn more about how Later 360 can transform your influencer marketing reporting, book a call with a Later account manager.
