Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year

TL;DR:

Later earned Leader status in G2's Winter 2026 Grid Reports, backed by 400+ verified customer reviews and growing satisfaction scores that reflect our commitment to long-term customer success.

Later has been recognized as a Leader in Influencer Marketing Platforms by G2 for the fifth year running, while also earning Leader status in Affiliate Marketing. This dual recognition reinforces our position as one of the most trusted and widely adopted solutions in the creator economy. This recognition comes from hundreds of real customer reviews and reflects the sustained value that brands and creators find in our platform.

What this recognition means

What makes this recognition particularly meaningful is that it comes directly from our customers. With more than 400 verified reviews on G2, we continue to see quarter-over-quarter growth in satisfaction scores. These reviews reflect the real experiences of brands and creators who rely on Later to manage influencer partnerships, plan content strategies, and drive measurable business outcomes through social media.

Most importantly, our brand partners consistently highlight the experience of working with Later:

"They make the whole creator experience feel smooth and enjoyable from start to finish."

"Love the collaborative and team approach to each campaign."

"The Later team is collaborative, responsive, and consistently goes above and beyond to make sure our campaigns are set up for success."

Our consistent G2 Leader status is a testament to our primary focus: building a platform that delivers sustainable results and long-term value. We prioritize continuous innovation, meaningful customer feedback loops, and partnerships that help our customers succeed in an increasingly complex creator landscape.

Recognition across the industry

Beyond G2, Later's impact has been recognized across the industry in 2025. We've earned a Webby Awards nomination, won the Digiday Tech Award for Best Influencer Marketing Platform, received silver in the ANA MarTech Innovator Awards for Innovative Team of the Year, earned the MarTech Breakthrough No-Code Innovation Award, and took home Shorty Awards for Best in Beauty and Influencer Platform Excellence.

Powering the creator economy

This recognition spans the full scope of our influencer marketing platform and the innovative tools we use to bridge social commerce and creator partnerships. As we continue to power the creator economy, we remain committed to the brands, agencies, and creators who trust us to turn their creative vision into commercial success.

Want to see what sets Later apart? Watch our team break down the latest innovations and customer success stories in this video.