TL;DR:
LGBTQ+ creators have built some of the most loyal, trust-based communities in the influencer space, and that loyalty is what makes brand partnerships perform.
The creators featured here span lifestyle, travel, fashion, and entertainment, giving brands like Southwest, DraftKings, and Bumble a range of entry points beyond the obvious Pride Month activation.
69.5% of LGBTQ+ consumers say they increase spending with businesses they perceive as inclusive.
This Pride Month, we’re celebrating the LGBTQ+ creators that brands should have on their radar all year long. For brands, the stakes for getting authentic partnerships right are higher than ever.
Recent data from the Human Rights Campaign Foundation found that 69.5% of LGBTQ+ consumers say they increase spending with businesses they perceive as inclusive. LGBTQ+ creators deliver both representation and reach into communities with strong social bonds and measurable brand loyalty.
The LGBTQ+ creators featured here have built something that can’t be faked: real trust with real communities. Their followers are people who feel seen by the content they’re watching and who take note of which brands show up in that space. These are the kind of audience relationships that drive performance not just in June, but all year long.
Meet some of our Later creators that B2C brands like Southwest and Bumble keep coming back to.
Cameron Baisden (@cam.fromthegram)
Cameron Baisden covers a lot of ground on Instagram and TikTok, from travel and fitness to food and fashion. No matter what he’s sharing, the common thread is everyday moments that make a feed feel like it’s coming from someone you actually know. With 18.7K Instagram followers and 43.7K on TikTok, Cameron has built an audience drawn to content that’s aspirational without feeling out of reach, which is a harder balance to strike than it sounds.
What comes through consistently is a commitment to showing up as himself rather than a polished highlight reel. As Cameron puts it, “There’s something so special about showing up authentically online. Somewhere out there, someone might see a piece of themselves in me, and that matters. I want people to know they don’t have to shrink, hide, or wait for permission to be seen. They can be the star of their own show, too.”
That ethos translates directly into brand partnerships. Cameron has worked with major B2C brands like Bumble, where that sense of connection and approachability is essential. For brands looking to reach an engaged, cross-platform audience through content that feels personal rather than produced, Cameron delivers the kind of warmth that keeps audiences coming back.
Ciara Strickland (@thenewmixx)
Ciara Strickland started creating content in 2016, right in the middle of her active duty service in the United States Navy. Fashion was her outlet then, specifically a love of tailoring and suits, along with the conviction that clothes shouldn’t be limited by gender. That belief became The New Mixx, the brand she’s spent nearly a decade building into a 367K-community on Instagram and 154K following on TikTok centered on what she describes as de-gendering fashion.
Ciara is a veteran, a queer woman, a content strategist, and a style authority, and she treats all of those things as part of the same identity rather than competing labels. “Full self means all of it,” she shares. “The veteran, the queer woman, the creator, and the strategist. I stopped trying to figure out which part of me was ‘on brand’ a long time ago. Turns out, the whole person is the brand.”
That clarity of identity is what makes her a strong brand partner. Ciara’s audience has followed her through a Navy tour, a marketing degree, and a move to Philadelphia because she’s always shown up as herself. Brands looking to reach an audience that values authenticity, style, and representation should have Ciara on their radar.
Tommy Bracco (@tommybracco)
Tommy Bracco has built something most creators spend years chasing: a following that feels like a community. With 217K Instagram followers and a background spanning Broadway, reality TV, and podcasting, Tommy brings a natural ease to whatever platform he’s on. His content isn’t a carefully curated persona. What draws people in are his Staten Island roots, Italian family values, big personality, and a story he’s been willing to share in full.
That story includes living openly as a gay man, and he doesn’t separate that from everything else he shares. As Tommy shares, “Younger me never would’ve imagined I’d be living as my authentic self today. I feel this sense of responsibility and that I owe it to all the young Tommys to put myself out there to show what’s on the other side of self-acceptance.”
For brands, that transparency goes far. Tommy’s audience follows him because they trust him, and that trust extends to the partnerships he takes on. His range across entertainment, lifestyle, and family content makes him a natural fit for campaigns that want warmth, relatability, and cultural reach.
Sydney Cason (@sydneycasonn)
Sydney Cason is a queer travel and lifestyle creator whose TikTok content moves between city guides, solo travel dispatches, and community moments, all guided by her frank, personality-driven commentary that earns loyal repeat viewers. With over 200K followers across Instagram and TikTok, she’s built a following around a specific and underserved point of view: queer women and non-binary travelers who travel intentionally and want to see their lives reflected in the content they consume.
What makes Sydney a compelling brand partner is how naturally she integrates lifestyle content with identity. She’s spoken publicly about building a brand through storytelling and self-discovery, and her content reflects that thoughtfulness. Her audience follows her because she makes queer travel and everyday life feel expansive and worth celebrating. For travel and lifestyle brands looking to reach an engaged LGBTQ+ audience, Sydney’s content offers an entry point that doesn’t feel forced.
The business case goes beyond June
The creators featured here have one thing in common: they’ve built audience trust over time, and that trust is what makes their brand partnerships perform.
The brands treating LGBTQ+ creator partnerships as a year-round investment are the ones building cultural equity that strengthens over time. If you’re ready to find the right partners for your brand, our creator discovery tools can help you identify talent by audience, niche, and performance data.
