On-Demand Webinar
Understanding Cookie Duration (And why it matters for affiliate marketing)
What you'll learn
When you’re sharing affiliate links, understanding cookie duration is key to knowing how and when you earn commissions.
Cookie duration is the amount of time a brand will track a sale after someone clicks your affiliate link.
In this lesson, we explain how cookie duration works and where to find it on a brand card in Later.
You’ll learn when the cookie duration begins, how it affects your opportunity to earn commission, and why the length of the tracking window can vary from brand to brand.
We’ll also show you how to check a brand’s cookie duration before sharing your affiliate links.
Meet the Speakers
Host
Shauna Hollinger
Creator Education Manager at Later
Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.
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