How Kristen Sullivan Turned Everyday Content Into Affiliate Income

Creator Education Manager at Later

Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.

Kristen Sullivan is a lifestyle creator behind @cookandstylewithkristen, where she shares approachable content across food, affordable fashion, and everyday life. She has built an engaged community by consistently sharing products and recommendations that are part of her own life. Kristen is also the founder of Grit, a community where she helps women learn how to grow their platforms and create income through content.