How Kristina Roy Built a Sustainable Affiliate Business

Creator Education Manager at Later

Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.

Kristina Roy is a DIY and home decor creator based in Virginia who helps women create a high-end look at home without the high-end price. She shares affordable home finds, designer-inspired decor, and DIY projects with her growing community across Instagram and Facebook.