On-Demand Webinar
Made You Look
Ep. 3: The Creator AEO Blueprint
Made You Look is our monthly live conversation series built for marketers who want more than surface-level trend reports. Each session, we invite experts to break down recent influencer marketing campaigns and unpack what made them work—from the insight behind the idea to the creators and the impact.
SUMMARY
Meet the Speakers
Host
Kayla Monis
Later
As the Social and Community Manager at Later, she leads community initiatives and social strategy to connect with creators and brands in meaningful ways. With a background in influencer marketing and creative strategy, she’s passionate about building spaces where creators can grow, learn, and thrive in the digital world.
Panelists
Lyle Stevens
Co-founder and Chief Strategy Officer, Later@thelylestevens
Lyle Stevens is the co-founder and Chief Strategy Officer of Later. Under Lyle’s leadership, the Later team has built the world’s first Social Revenue Platform, combining social media management, influencer marketing, and link in bio in one app.
Carly Baron
Chief Commercial Officer, Advantice
Carly Baron is currently the Chief Commercial Officer at Advantice Health. Mission-driven, highly strategic commercial leader with 20+ years of global and US experience across biotech and several segments of consumer products, including beauty, food, and OTC. Award-winning marketer. Expertise in partnering with China, Japan, Russia, and Australia. Launch leader. E-Commerce and Analytics Navigator. Culture builder, passionate about shaping the future through deep insights and diverse, empowered teams.