Let's talk about Instagram content trends - what's in and what's out. From nostalgic features to brand personalities, there's a lot to unpack, so let's get right into it. Here's a quick rundown of every Instagram trend that should be on your radar right now.
Trend #1: The Prioritization of Reels
This isn't exactly news, but Instagram Reels are definitely here to stay, especially now that Reels are the main video format on our feeds. The more Reels, the more reach, so consider this a good time to double down on this content format until further notice.
Trend #2: Nostalgic Features
Remember MySpace? MSN? Or what about Facebook statuses circa 2008? Instagram introduced a ton of nostalgic features towards the end of 2022, including Notes, Music in Feed, and Group Profiles. We expect to see more nods to nostalgia with simpler features that take us back to simpler times.
Trend #3: Creator-Inspired Content
We all know creators are the trendsetters of Instagram, so it's not surprising to see brands take note and applying creator strategies to their branded content. We're starting to see more and more brands draw inspiration from how creators film and post, and then weave that into their brand's messaging. It's all about content that feels surprisingly organic, not promotional.
Trend #4: UGC Creators
On a related note, UGC creators are the perfect example of brands getting in a look and feel of that organic content style that creators have made so popular. And unlike historical UGC (user-generated content), where content is created organically by brands' followers, a UGC creator creates content that looks like UGC, but it's been paid for. We're starting to see this type of content all over brands' feeds, and the hashtag #UGCcreator already has over 52,000 posts on Instagram alone.
Trend #5: Video Memes
Everybody loves memes, but in 2023, video memes are where it's at. They're just like static memes - think something abstract, funny, or cute - paired with a relatable sentiment, but in a more dynamic and engaging format. We think this video format will catch on even more this year, because videos keep your audience's attention span longer than a single image.
Trend #6: New Forms of Content Creation
It's time to expand your digital identity. Translation: embrace the futuristic-like content creation functionalities on platforms. We're talking about the use of AR, AI, 3D posts, avatars, and maybe even an NFT or two. Think of these as new ways to connect with your audience and have a little fun experimenting.
Trend #7: Boosted Content
Since Instagram has decided to scale back some of its e-commerce tools, we suspect that brands will be stepping up their boosted spend. But, like we've mentioned before, boosted content should feel organic, as audiences are getting savvy about the types of content they want to see.
Trend #8: Live Shopping
Live commerce is about to go mainstream. From product demonstration to contextual styling tips, it almost feels like brands and creators are having their own QVC-inspired shopping experience. And we're kind of here for it.
Trend #9: Brand Personalities
Playing it safe is out and bringing your personality to the table is in. Whether it's showing up authentically on Stories, bringing a candid take to Instagram captions, or getting a little spicy on Reels, it's all about creating content that encourages engagement and builds community.
Do you have a current favorite Instagram trend? Or maybe you think there's something we missed? Sign off in the comments, and in the meantime, get the latest social upgrades on our blog, linked below. We'll see you later.