Social Media Marketing News

What Are Instagram Notes & Why Are They in Your Inbox?


By Jessica Worb

Updated on July 14, 2022

3 minute read

Are Notes the modern-day MSN status? 👀

Published July 14, 2022

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Instagram is testing a new feature that has users abuzz: Instagram Notes.

With Instagram Notes, users can post short disappearing updates and announcements that only appear in the Inbox section of the app.

new section of instagram messages called notes where users can add text updates

While some users find it mildly entertaining, others wonder how it’ll be relevant to their social strategy.

And many have compared it to the likes of MSN statuses in the early 2000s:

While the Instagram Notes feature is only a test, it's not too surprising considering Instagram's priorities in 2022.

Alongside it's focus on video (primarily Reels), the app is also doubling-down on messaging, and rolled out a slew of new messaging features earlier this year.

According to Adam Mosseri, Head of Instagram, "Messaging is the primary way people connect online."

That said, will Instagram Notes encourage more engagement and conversations in the DMs? Will users like the more text-based style of content à la Twitter?

We're curious to see how this feature plays out.

Here’s everything we know about Instagram Notes so far, including how to create your own. 

What Are Instagram Notes?

Instagram Notes let you post short notes (similar to Post-its) to your “Close Friends” list or to followers you follow back.

Instagram Notes can be found in your Inbox right above your direct messages:

a side by side of a user tapping into their Instagram DMs and seeing a 60 character note

Notes disappear in 24 hours and can only be 60 characters in length. Users can reply to notes via sending a direct message.

FYI: Later is a social media scheduling tool trusted by 4M+ brands, creators, and social media managers. Sign up today and schedule your Instagram posts in advance — for free:

How to Use Instagram Notes

In your Inbox on Instagram, you will see a new Notes section at the top of your page.

If any of your followers (who you follow) have created a Note, this is where you'll see it. 

Press the ”+” sign to create a new note. 

first step of creating an instagram note

Type in your message, select who you want to share it with, and press Share.

social media user writing an instagram note that says "happy almost-weekend"

According to TechCrunch, “users won’t get a notification about Notes but will be able to see them for 24 hours in the app.”

When you tap on a note, a prompt to send a DM will pop up.

a user replying to an instagram note

NOTE: If you don’t see Instagram Notes yet, hang tight. It’s still rolling out to users across the app.

So, what are your thoughts about the new Notes feature? Will you give it a go? Let us know on our Instagram account.

And while you’re here, stay up-to-date on the latest Instagram news with our free weekly newsletter. Everything you need to know, delivered straight to your inbox. Sign up today

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