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Group Profile: Everything We Know About Instagram’s New Feature


By Amanda Demeku

Updated on October 26, 2022

4 minute read

It’s giving Facebook Groups energy...👀

Published October 26, 2022

Stay on top of the biggest social media marketing trends!

Instagram is testing a hot new feature to support building an online community on the platform.

Enter: Group Profiles.

The feature — not dissimilar to Facebook Groups — allows users to collaborate and share content to one Instagram profile.

We're breaking down how to access the feature, and what a Group Profile is all about, below.

What is Instagram’s Group Profile Feature?

According to a Meta spokesperson, "We are testing the ability to join a Group Profile and share Stories, Feed posts, or Reels with group members, so people can connect with others over their interests in a dedicated space."

Instagram Group Profile

Much like its predecessor, Facebook Groups, Instagram’s version allows multiple users to collaborate and share content on a single page.

While this puts a fun spin on community-building, it does open up more responsibility for creators (and brands, if they choose) to administer safeguards and rules for the overall group.

At the moment, Group Profiles can only be accessed in Canada, though we imagine Instagram will be rolling out the feature to users worldwide.

So, keep an eye out!

FYI: With Later’s management tools, you can schedule all of your social media content in advance — making it the ultimate time-saver. Create an account today:  

How to Access Instagram’s Group Profile Feature

Ready to get started on your Group Profile journey? We’ve got you covered with a step-by-step guide, including:

  • How to Set up a Group Profile

  • How to Add Members to a Group Profile

  • How to Join a Group Profile

  • How to Create a Group Profile Post

How to Set up a Group Profile

To create a Group Profile, head to your Instagram profile, tap the “+” in the top right corner, and select “Group profile.”

A step-by-step guide on how to access Instagram Group Profile feature within the app.

You'll automatically become an Admin, and will be prompted to fill in the group’s details including: a group username, description, website, and privacy settings.

If you choose to toggle on the "Approve posts" option, you'll be able to review all posts before they are posted to the group.

Group profile details

P. S. Once a Group Profile page is turned private, it cannot be undone. 

How to Add Members to a Group Profile

As an Admin, you'll have the ability to invite users to join your profile. 

Simply tap “Invite” on the Group Profile and you'll be prompted to search and select users you’d like to invite.

Once a user has accepted to be a member, you can also invite them to be an Admin.

A step-by-step guide on how admins can invite users to a Group Profile

NOTE: Each group can have up to 20 admins and 5,000 members. 

How to Join a Group Profile

To join a Group Profile, head to your Instagram Explore Page and search for the group name:

A step-by-step guide on how to search for a Group Profile on Instagram

Tap “Join” to request access to the group:

A step-by-step guide on how to join a group profile

Alternatively, if a user invites you to join a group, you will receive a DM:

Inviting a user to a Group Profile via Instagram DM

NOTE: Just remember, both private and public groups that you follow will be visible in your following list. 

How to Create a Group Profile Post

To create a Group Profile post, tap “+” and select whether you’d like to share a Post, Story, or Reel:

how to create a group profile post on instagram

From there, it’s business as usual. 

Edit your content, add a caption, tag people and/or products, add a location and select whether you’ll be sharing to the group or your personal profile. 

Finally, tap “Share”:

How to share a group profile post on instagram

Though, it should be noted that if an Admin has turned on the "Approve posts" toggle, the post won't go live until they've approved it.

And just like that, you’ve officially shared a piece of content to the Group Profile! 

You’ll be able to see the post in your feed, but to differentiate it from other posts, it will say "group name via the user who posted it" in the top left corner:

showing what a group profile post looks like in your Instagram feed

From being able to build a stronger community to showcasing exclusive behind-the-scenes content, the opportunities are near endless when it comes to Group Profiles. 

So, what do you think about the new feature? Will you be using it to engage with your audience and help drive engagement?

We want to hear — let us know in the comments over on our Instagram account!

FYI: With Later’s free weekly newsletter, you can stay up-to-date on the latest social media news and tips! Sign up today — in just a few clicks:

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