Grow Your Business with Instagram Analytics

Increase your engagement, optimize your stories, drive traffic and more with Later's new Instagram Analytics.

Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more.

Available on desktop now for all Later paid plans!

Free forever. Set up in minutes. No credit card required.
Instagram Analytics is available on desktop

Increase Your
Engagement Rate

    Compare your Instagram posts to discover your most engaging content:

  • Automatically calculate your engagement rate
  • Rank posts by engagement rate to see what content is working (or what isn’t)
  • See your best performing posts at a glance

Optimize Your Posting Times

    Get more likes, comments, and views on your content by optimizing your posting times!

  • Later’s Best Time to Post feature automatically calculates your top 7 posting times that get the most engagement
  • See when your audience is most active on Instagram
  • Use location data to pinpoint your top time zones

Get More Views with Instagram Stories Analytics

    Track Instagram Stories views and engagement data for up to 3 months!

  • See how your Instagram Stories are performing and rank them by impressions, reach, completion rate, reply count, and more
  • Get detailed analytics for each story so you can improve your posting times and test different content types

  • Note: the Instagram API does not include data for swipe ups, profile clicks, or sticker taps

Attract the Right Followers

    In order to get more followers, you need to know who your account is attracting!

  • Use demographics data like age and gender to guide your content strategy
  • Find out where your followers are located with your top cities, countries, and languages spoken
  • Track your follower growth, growth rate , and profile views over time
  • Use Instagram Hashtag Analytics help you discover which hashtags perform the best.
  • Note: The Instagram API limits demographic metrics for accounts with fewer than 100 followers. Instagram Hashtags Analytics is available only on Business Paid Plans

Improve your Instagram marketing strategy

    Grow your business by understanding what content is performing best:

  • See how your Instagram account is performing overall
  • Deep dive into the detailed performance of each Instagram post and story
  • View and rank your posts by impressions, engagement, likes, comments, and saves

Drive Traffic from Instagram

    Convert more followers into readers and customers by tracking traffic from Instagram:

  • View website clicks from your Instagram profile over time
  • Track clicks, pageviews, and click-through rates with analytics
  • Find out which individual Instagram posts are driving the most traffic and sales for your business with

Later is free to use for as long as you want

Free forever. Set up in minutes. No credit card required.

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