Marketing

18 Impactful Black Creators to Follow on Social Media


By Dante Nicholas

Published January 28, 2021

7 minute read

This is the year of amplified voices as more brands seek to collaborate and partner with Black creators on social media.  Whether it’s crafting engaging content, building scalable businesses, or inspiring social reform, there are countless Black creatives changing the game in every industry. In this blog post, we’re sharing 18 impactful Black creators on

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Stay on top of the biggest social media marketing trends!

This is the year of amplified voices as more brands seek to collaborate and partner with Black creators on social media.

Whether it’s crafting engaging content, building scalable businesses, or inspiring social reform, there are countless Black creatives changing the game in every industry.

In this blog post, we’re sharing 18 impactful Black creators on social media to follow, learn from, support, and work with:

Why You Should Support Black Creators on Social Media

As a business or brand, supporting Black creators on social media is key for amplifying underrepresented voices.

And Black creators are using their voices now more than ever to speak out about unfair pay and tokenization when collaborating with brands. Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug.

But be mindful not to simply follow and collaborate with Black creators to meet a “quota”.

Engage with their content as you would anyone else. Do they align with your brand’s values? Do they create relevant content for your audience — whether it’s mental health tips or nourishing recipes? Then, why not reach out?

Keep in mind, there are several ways you can support Black creators, including:

  • Guest posts on your blog

  • Being a speaker or panelist for an event

  • A takeover on Instagram Stories

  • Ongoing ambassador partnerships

  • Product photography or video reviews for a new launch

Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more!

18 Black Creators on Social Media to Follow:

Whether you work in marketing, fashion, food, tech, or beyond, these 18 creators are just the tip of the iceberg. Learn from them, engage with their content, and collaborate with them for your upcoming campaigns.

#1: Jayde I. Powell

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account  to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. She’s definitely someone to follow to stay up-to-date on all things social media.

#2: Michell Clark

Author and digital strategist Michell Clark delivers shareable gems that are helpful for entrepreneurs, creatives and everyday people. In fact, you’ve probably seen some of his work already on other social media feeds. Keep Michell on your radar for daily inspiration, positive affirmations, and more.

#3: Francheska Medina, Dustin Ross, and Assanté Smith (Hosts of The Friend Zone Podcast)

All three hosts (Fran, Dustin, and Assanté) of The Friend Zone are influencers in their own right, but collectively, they deliver a thought-provoking podcast that uses pop culture to spearhead bigger conversations surrounding mental health in the Black community.

#4: Nana Agyemang

LaterCon 2020 speaker Nana Agyemang is an entrepreneur and contributing editor to NY Mag and The Cut. Her EveryStylishGirl platform amplifies Black and Brown women, while her #SipNSlay digital conference is full of educational sessions.

#5: Erin Ashley Simon

Fun fact: women are a major viewing audience for the eSports industry, and Erin Ashley Simon has become one of its most popular voices. She uses social platforms like Twitch, Twitter and Discord to speak to her audience, and would be a great collaborator for anyone targeting the gaming community.

#6: Justin Shiels

As a creative director based in Austin, TX, Justin Shiels brings a much needed perspective to the digital art world. With themes of mental health and authenticity, his colorful work stands out on social media. We could all use a dose of content that makes us feel good.

#7: Polly Irungu

Polly Irungu is the founder of Black Women Photographers, a directory disrupting the notion that it’s difficult to discover Black women and non-binary creatives. BWP has collaborated with VSCO, been featured in NPR, and spotlights thousands of Black photographers from all over the world.

#8: Evelyn Escobar-Thomas

Black voices, faces, and stories in outdoor spaces are rare to come by, and Evelyn Escobar-Thomas (@evemeetswest) is looking to change that. With her non-profit Hike Clerb and a mission to equip BIPoC womxn with the tools, resources, and experiences to collectively heal in nature, Evelyn is redefining what it means to be an “outdoorsy person.”

#9: Rōze Traore

You don’t meet too many model-chefs on a daily basis, but Rōze Traore is somewhat of a trailblazer. He’s been featured in the New York Times and regularly collaborates with food and beverage brands on his social media channels. Warning: looking through his feed may work up your appetite.

#10: The Oddity

If you’re ever in need of an instant mood-boost, influencer @the_oddity is your girl. She’s already amassed over 500,000 followers across Instagram, Twitter, TikTok, and YouTube thanks to her infectious personality, great fashion sense, and messages of self-love.

#11: Kim Knight and Shanelle McKenzie (of The Villij)

The Villij was co-founded by Canadian visionaries Kim Knight and Shanelle McKenzie as a way to disrupt the wellness industry. Their goal is to lead a new wave of wellness that fosters “inclusion, health, and well-being for womxn of color.” Their online community includes members from all over the world.

#12: Alex Wolf

Looking for a new podcast to listen to? Entrepreneur Alex Wolf (who’s been named one of FastCompany’s “100 Most Creative People in Business”) hosts “The Alex Wolf Podcast”, where she delivers in-depth conversations on topics ranging from innovation and economics, to culture and history.

#13: NickSaysGo

Nicholas Bailey, aka NickSaysGo is a multi-talented creator. His Instagram, YouTube, and website content covers everything from skincare and style to home decor and grooming. If you’re looking to engage with a millennial male audience, he’s your man.

#14: Shannae Ingleton Smith

Every fashion and lifestyle marketer should get familiar with Canadian entrepreneur, Shannae Ingleton Smith (@torontoshay). Not only is she #outfitgoals, but she’s the co-founder of several businesses including Kensington Grey — a boutique influencer agency rooted in diversity and inclusivity.

#15: Isis Woods

LaterCon 2020 speaker @isisbreanna is your “go-to Business Coach” and frequently shares informative Reels content for budding entrepreneurs. Follow her for tips on everything from creating engaging content to showing up confidently onscreen.

#16: Whitney Headen & Tahira White (of 19th & Park, Inc.)

Whitney and Tahira are the co-founders of 19th & Park, Inc: a Black woman-owned creative agency. They’ve also been included on AdWeek’s Creative 100 list, and have worked with brands like Equinox, Coach, Essence Magazine, and Ulta Beauty. In other words, they’re crushing it.

#17: Medina Grillo

Looking for interior design inspiration, DIY tips, and home decor content? Medina (@grillodesigns) could be your next go-to content creator and blogger. Not only is she a published author, but Medina created the “ad break” on Instagram; her signature way of promoting brands via her Instagram Stories.

#18: Jaimmy Koroma

Jaimmy is a lifestyle influencer and art director from Dallas, Texas who seeks to design a space for curvy women everywhere. She uses her Instagram influence to spread messages of body positivity and self-love, and looks super stylish every step of the way.

EDITOR’S NOTE: While writing this article, social strategist Dante Nicholas put out a call-to-submission on Twitter for Black creators to spotlight. Check out this thread for even more Black creators on social media to follow:

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