Juneteenth is an annual celebration that marks the freedom of Black people in the US.
But before rushing to post on June 19, it's important to understand the history of Juneteenth — and what it really means for your brand.
Guest writer and social strategist, Dante Nicholas, shares five ways to celebrate Juneteenth on social media, as well as a brief history lesson, below.
What Is Juneteenth?
Most people are familiar with the celebration and history behind Independence Day.
But while the United States became free in 1776, enslaved Black people weren’t freed at that time.
In fact, Black people were not declared free for another 87 years. And even still, it took an additional two years beyond Abraham Lincoln’s signing of the Emancipation Proclamation for the last enslaved people to be freed in Galveston, TX.
June 19, 1865 — Juneteenth — is the oldest nationally celebrated commemoration of the ending of slavery in the United States.
Why Is Juneteenth Important?
When the Declaration of Independence was signed in 1776, slavery still existed in America. So, Fourth of July celebrations can feel slightly tainted for many in the Black community.
Fans of ABC’s Black-ish may remember the “Juneteenth” episode from Season 4, which pushed the holiday into pop culture and educated many about its importance:
Today, social activism is more prominent on social media than ever before, and awareness of Juneteenth has grown tremendously.
And with Juneteenth now a federal holiday, many brands have started to acknowledge the day — with some having made statements as far back as 2020.
Starting this year, we’re making Juneteenth an official holiday at Lyft. It’s one step in our ongoing journey toward racial equality at Lyft, and in this country.— Lyft (@lyft) June 13, 2020
So, what’s Juneteenth? ⬇️ pic.twitter.com/DZjLbD8RBR
In addition to businesses acknowledging Juneteenth as an official holiday, many brands are also taking to social media to celebrate the date.
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