Juneteenth is an annual celebration that marks the freedom of Black people in the US.
But before rushing to post on June 19, it's important to understand the history of Juneteenth — and what it really means for your brand.
Social strategist, Dante Nicholas, shares five ways to celebrate Juneteenth on social media in 2023, as well as a brief history lesson, below.
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What Is Juneteenth?
Many people are familiar with the celebration and history behind Independence Day.
However, while the United States became free in 1776, it was another story for enslaved Black people.
In fact, Black people were not declared free for another 87 years. And even still, it took an additional two years beyond Abraham Lincoln’s signing of the Emancipation Proclamation for the last enslaved people to be freed in Galveston, TX.
Thus, June 19, 1865 — aka Juneteenth — is the oldest nationally celebrated commemoration of the ending of slavery in the United States.
Why Is Juneteenth Important?
When the Declaration of Independence was signed in 1776, slavery still existed in America. So, Fourth of July celebrations can feel slightly tainted for many in the Black community.
Fans of ABC’s Black-ish may remember the “Juneteenth” episode from Season 4, which pushed the holiday into pop culture and educated many about its importance:
And as social activism has become more prominent on social media, the awareness of Juneteenth has grown tremendously.
By celebrating Juneteenth on social media, brands can show how they recognize and support the importance of the day — and by extension, the Black community.
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