← Back to Blog
Instagram, Marketing

11 Creative Ways to Use Instagram Carousel Posts

Instagram carousel posts are one of the most versatile tools you can use to achieve your goals on Instagram.

With the right strategy, you can boost your engagement levels, reach new audiences, and even drive product sales.

Not sure where to start? In this blog post, we’re sharing 11 creative ways to use Instagram carousel posts for your brand or business:

11 Ways to Use Instagram Carousel Posts on Instagram:

  1. Promote a new product
  2. Share a before and after
  3. Provide personalized recommendations
  4. Share brand stories
  5. Delve into the details
  6. Showcase customer reviews
  7. Share your outtakes
  8. Round up user-generated content
  9. Encourage engagement
  10. Share event recaps
  11. Bring creativity to your feed

#1: Promote a New Product

Instagram carousels allow you to share several pics, videos, and text graphics with your audience in one post — which is a great way to introduce a new product to your audience.

Maybe you want to share product variations, like different colors or styles, or perhaps there’s some important details you want to highlight in your post.

Take for example, Smash + Tess. As part of their launch for an upcoming collection, they used a carousel posts to share photos of the different items in the new collection, worn by several different models.

 

View this post on Instagram

 

A post shared by Smash + Tess (@smashtess)

Not only does this allow their audience to get a deeper look at the quality of their products, but it adds extra contextualization for how products can be worn or styled — which is a great way to encourage more conversions.

And you don’t just have to have a physical product to capitalize on the value of carousels. You can always share customer reviews, demo videos, or educational content that taps into your specific industry or niche.

Whatever your product, carousel posts provide a great opportunity for you to celebrate the details of your new product with your audience.

Plan and schedule your Instagram carousel posts in advance with Later! Available on all paid plans.

 

#2: Share a Before and After Reveal 

There’s something so satisfying about a transformation, and Instagram carousel posts are one of the best ways to deliver a good before and after post.

Check out how @golde uses carousel posts with UGC content to reveal skincare transformation before and afters:

 

View this post on Instagram

 

A post shared by GOLDE (@golde)

Before and after reveals are a great way to show the real-life impact of your products or services, which is a highly effective sales technique.

Plus, the promise of a reveal often sparks curiosity, prompting more swipe-throughs.

This is a win-win, as not only is your audience interacting your content, but the Instagram feed algorithm will recognize this extra engagement and promote it to new audiences.

TIP: Level-up your engagement opportunities by asking your audience to comment on which version they prefer.

#3: Provide Personalized Recommendations

With Instagram carousel posts, it’s easier than ever to create content that is targeted to a range of audiences — increasing both your reach and your engagement.

For example, SPF skincare brand Supergoop! uses carousel posts to provide several location-based SPF recommendations.

 

View this post on Instagram

 

A post shared by Supergoop! (@supergoop)

By using carousel posts in this way, Supergoop! are providing targeted advice, without alienating their wider audience.

This type of hyper-personalized post is often used to provide bespoke recommendations for different skin types or concerns, eye or hair color, or astrology signs.


With a little creative energy, this concept can be used for almost any product or service. If you’re lacking inspiration, start with your target audience. Consider how your customers could be grouped into categories, and how your products or services could be positioned as solutions for each.

#4: Share Brand Stories (Without Ruining Your Aesthetic)

Instagram carousel posts are a great way to share more personal brand stories on Instagram, without disrupting a carefully curated feed.

The trick? Just make sure your first carousel photo is aligned with your Instagram aesthetic, and then you’re free to add almost any photo — no matter how grainy — to your post.

This is can be a really powerful way to share your personal brand stories on Instagram, such as pictures of your first office, early product sketches, or a snapshot from your first company meeting.

Check out how Chupi’s founder shares a throwback that shares her company’s journey.


Equally, you could use this technique to introduce members of your team, or share photos from a volunteer activity that your company took part in.

These are all great ways to build a stronger connection with your audience — and can really serve to humanize your brand on Instagram.

Looking to level up your Instagram aesthetic? Preview your feed before you post with Later’s Visual Instagram Planner

 
 

#5: Delve into the Details 

Unlike standard photo posts, Instagram carousel posts provide a great opportunity to showcase finer details and close-up shots with your audience.

Style influencers regularly use carousel posts in this way to hone in on a specific detail, giving their followers a closer look at what they’re wearing and how they are styling the look.

And it’s not just influencers embracing this trend. Brands like House of Hayla share several photos of their product on Instagram — allowing their followers to get a closer look at those all-important details.

#6: Showcase Your Customer Reviews

A brands’ success is often heavily influenced by customer reviews — and if you’re getting good ones, it makes a lot of sense to share them through Instagram carousel posts.

Sharing positive reviews with your followers is a great way to increase your visibility, generate interest in your products or services, and build brand trust on Instagram.


Instagram is a fantastic channel to share your customer reviews, and carousel posts are a great way to really drive the point home and encourage more sales.

#7: Share Your Outtakes

Sharing several variations of the same shot in an Instagram carousel post is a huge influencer trend — and it’s a great technique for an added engagement boost.

The concept is simple: share a handful of extra photos alongside the winning shot.

Your extra photos could be a hand-picked curation of your favorite photos — and if you’re wanting to be more personable, you could always share some of the funny outtakes in an “Instagram versus reality” themed post.

This strategy is a great way to use up those extra shots on your camera roll, while also encouraging more positive signals for the Instagram algorithm.

#8: Roundup Your User-Generated Content (UGC)

Alongside customer reviews, UGC is one of the most trusted forms of content that you can share on your Instagram account.

With an effective UGC strategy, you can increase brand loyalty, strengthen the sense of community on your channel, and drive more product sales. It’s like a peer-to-peer review, at scale.

And what’s better than a single piece of UGC? Well, lots of pieces of UGC.

 

View this post on Instagram

 

A post shared by ADAY (@aday)

For example, ADAY curates a roundup of posts from their community in their “Proud Outfit Repeaters” series.

This provides valuable styling context to their wider audience, while also encouraging members of their community to jump on the UGC bandwagon for the opportunity to be featured.

Later has a whole suite of tools designed to make finding great user-generated content for your social strategy as easy as possible — from searching by hashtag to profile tags and mentions! 

 

#9: Encourage Engagement with a Call to Action

Instagram carousel posts are already more engaging than standalone posts due to their interactive nature, but it doesn’t have to stop there.

You can encourage even more engagement by adding a quick call to action to your carousel post captions.

This could be as simple as asking your followers to comment their favorite photo in the lineup.

By creatively pairing a carousel post with a call to action, you can effectively create a poll for your followers to get involved in — which can be an amazing way to encourage more comments.

#10: Share Event Recaps

Using Instagram carousel posts to show off photos from recent events is a great strategy for brands.

The ability to share multiple photos and videos that capture the energy and atmosphere of your events, without having to spam all of your followers with multiple posts, is a huge advantage.

 

View this post on Instagram

 

A post shared by lululemon (@lululemon)

For those who attended your event, it’s a great way to tag them in a photo to say thanks and remind them of the fun they had — and for those who missed it, it’s perfect for creating FOMO for your next event.

The ability to share multiple photos and videos in a single post (rather than posting several photos and videos back-to-back) allows you to share relevant content without spamming your followers.

#11: Make Your Instagram Feed More Creative

Last but not least, carousel posts can be an awesome way to add some creative flair to your Instagram account.

Thanks to the rapid growth of photo editing apps, it’s easier than ever to transform your carousel posts into eye-catching design statements.

Apps like SwipeMix and Scrl allows you to easily create beautiful collages in your carousel posts, while also blending the edges of your photos into one another for a cool visual effect.

Whether you’re launching a new product line or just can’t decide on which photo to post, Instagram carousel posts are one of the most versatile and user-friendly features out there.

Not only can carousel posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers.

You can now schedule Instagram carousel posts with Later — available on all paid plans.

 

Written By

Jillian Warren

Jillian is a content marketer at Later based in the UK. She is an aficionado of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @jillwrren.

Schedule Instagram Posts Easily schedule photos, videos & carousel posts with a few clicks Create Free Account
Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Learn More
Linkin.bio Add Your Link in Bio & Drive Traffic from Instagram Create Free Account
User-Generated Content Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. Learn More
Schedule Instagram Stories Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! Start Scheduling Stories
Instagram Hashtag Tools Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. Get Started For Free