7 Creative Ways to Use Instagram Carousel Posts for Your Business

Instagram carousel posts are trending — and not just for personal Instagram users! 

Since carousel posts were released earlier this year, businesses of all sizes have picked up on the Instagram carousel trend and discovered new and creative ways to incorporate them into their Instagram marketing strategy.

Wondering how you can use Instagram carousel posts for your business?

From promoting new product lines to sharing event photos and videos, here are  7 creative ways you can use carousel posts on Instagram:

instagram carousel

#1: Launch a New Product Line with Instagram Carousel Posts

One of the more popular ways to use Instagram carousel posts for business is for revealing new product lines or collections.

Whether you’re launching a new denim line or a skin care business, the ability to share several product photos in a single post is perfect for driving interest and, ultimately, sales.

Just take a look at Ban.do’s recent product launch. They generated a lot of buzz by posting multiple photos that came together to create a cohesive image viewable from their feed.

instagram carousel

But what made this grid trendy instead of passé is Ban.do’s use of Instagram carousel posts.

Instead of spamming their followers with partial images, they added multiple photos to each of their posts to add context and make each individual post valuable on it’s own.

Ban.do also incorporated video into their Instagram carousel post strategy to keep followers intrigued and educated about their new product line, even if they didn’t see all of the posts in their feed.

Another example of incorporating photos and videos into your Instagram carousel post comes from @nike, which did this for their 2017 React Hyperdunk release.

It’s a really solid strategy because while photos super important, videos have the ability to convey a ton of information in a very short amount of time.

They also help increase the amount of time spent viewing your post, which is one of the 7 factors that influence how well your post performs in the Instagram algorithm.

Another great thing about using Instagram carousel posts to promote new product lines is that they can work for pretty much any kind of business… including digital ones.

Your Shopify store has some new tools to help you get a #BFCMwin this #BlackFriday #CyberMonday.

A post shared by Shopify (@shopify) on

#2: Post Full Length Videos by using Instagram Carousel Posts

It’s no secret that Instagram video posts generally get much higher engagement rates than photos.

But unfortunately, Instagram’s 60-second limit on videos makes it really difficult to share in-depth content.

Glossier is one of the hottest brands on Instagram, and you can see how they shared a full video they created on Instagram by splitting it up into three posts:

Once you’re done viewing one section of the video, all you have to do is swipe to keep watching in the next slide.

That’s why Instagram carousel posts are so handy. Rather than Instead of posting a single 60-second long video, Instagram carousel posts you can share up to 10 videos in one Instagram post

#3: Showcase Before & After Sequences with Carousel Posts on Instagram

This idea for Instagram carousel posts is a little more obvious, but there are just SO many applications for before & after sequences!

For example, you can share a before & after sequence of how your products work in real life — like @jasonmarkk does with their Premium Shoe Cleaner.

Or you can even share a photo-editing tutorial like @ariellevey.

To create before & after sequence using Instagram carousel, all you have to do is select your photos and videos in the correct order, write an engaging Instagram caption, and then post to Instagram.

You can even share multiple before & after sequences in a single carousel post!  

#4: Share All Your Event Photos & Videos (Without Spamming Everyone)

Regular Instagram users do this all time, but using Instagram carousel posts to show off photos from your events is also a great strategy for businesses! 

Really, though. The ability to share multiple photos and videos that capture the energy and atmosphere of your events, without having to spam all of your followers with multiple posts, is a huge advantage.

For those who attended your event, it’s a great way to tag them in a photo to say thanks and remind them of the fun they had — and for those who missed it, it’s perfect for creating FOMO for your next event.

The ability to share multiple photos and videos in a single post (rather than posting several photos and videos back-to-back) also gives you way more flexibility to share relevant content without spamming your followers — or impacting your Instagram engagement. Double win!

Thank you to everyone who came out to my @kkwbeauty launch event! Loved seeing my OG's & meeting so many new people!

A post shared by Kim Kardashian West (@kimkardashian) on

Fun fact: Kim Kardashian tweeted at Instagram when she realized that she couldn’t tag people in her carousel post (the post just above) after it was published. Needless to say, it didn’t take long for Instagram to add the feature and you can now tag users in your Instagram carousel posts!

#5: Drive Traffic with Blog Post Roundups and Instagram Carousel Posts

It’s becoming easier than ever to connect your Instagram audience with specific blog posts or articles thanks to features like Later’s Linkin.bio, which explains why more and more businesses are using Instagram to drive traffic their blog or website.

But one of the newest trends to emerge is publishers using Instagram carousel posts to drive engagement on roundup style posts!

It makes a lot of sense, really. If you’re writing a blog post that covers several different points or topics (like roundups, product reviews, or listicles), you can use carousel posts to tease your content and give your readers a reason to click the link in your bio.

#6: Build Brand Trust with Instagram Carousel Posts

In the last few years, there’s been a growing trend among businesses to be more transparent about how, where, and under what conditions their products are made.

Take @everlane for example. The apparel company’s philosophy of “radical transparency” is rooted in everything they do — from where they source their materials to the people who actually make their products.

Incorporating some level of outward transparency into your marketing can be a really great strategy for businesses. Not only does it create a sense of authenticity around your brand, but it also empowers your customers.

If this is something you’re looking to do with your business, Instagram carousel posts can be a huge help.

Even just showing how your products are made, or giving your followers a behind-the-scenes look at how your business operates can help create brand trust.

Take @hellofresh for example. They often share carousel posts that detail all the ingredients that go into their products!

#7: Showcase Customer Reviews with Carousel Posts on Instagram

A businesses’ success is often heavily influenced by customer reviews — and if you’re getting good ones, it makes a lot of sense to share them on Instagram carousel posts.

The fact is that sharing positive reviews with your followers is a great way to increase your visibility and generate interest in your products or services.

Here’s another @glossier example; the ultra-successful beauty brand often shares reviews of their products via Instagram carousel posts.

Share your stories of how Boy Brow changed your life below

A post shared by Glossier (@glossier) on

And so does @sweetstufflife! Scrolling through their feed, you’ll come across dozens of carousel posts with raving review of their wedding cakes. 

Instagram is simply a fantastic channel to share customer reviews,and carousel posts are great for really drive the point home — and driving sales!

Whether you’re launching a new product line or just can’t decide on which photo to post, Instagram carousel posts are one of the most versatile and user-friendly features out there!

Not only can carousel posts add depth to your Instagram feed, but they give you way more flexibility to share content without spamming your followers! 

Ready to get posting? You can now schedule Instagram carousel posts with Later! It’s available on all paid plans, starting at $9/month.

Written By

Benjamin Chacon

Benjamin is a Content Writer at Later and recent transplant from Toronto. You can follow his day-to-day exploits on Instagram @benjaminchacs.