Instagram marketing is constantly changing, and it can be challenging to keep up with all the new strategies, features, and best practices. That’s where Instagram marketing training comes in!
Thankfully, there’s a ton of free (or cheap) Instagram marketing courses to teach you everything you need to know to get more likes and followers on Instagram.
But how do you choose the best Instagram marketing course for you?
We rounded up 5 of the best online Instagram training resources that will help you perfect your Instagram aesthetic, find the best hashtags for your business, and get more engagement.
Instagram Marketing Course #1: Create Content that Gets More Likes with Stephanie Gilbert
The secret to getting more likes on Instagram?
It all begins with the content, and one of the hardest parts about using Instagram for business is creating beautiful content for your feed, every single day.
Thankfully Stephanie Gilbert from Small Talk Social is here to make it a little bit easier!
In her paid course, Curate/Create: An Instagram Content Masterclass for Creative Entrepreneurs, Stephanie shares tips and tricks for how to create and source content for Instagram that people will love.
The course has two main themes: curation and creation.
In the first part, Stephanie covers how to source and repost content, how to find content that aligns with your business’ aesthetic, the 3 “Must Do’s” before reposting, and how to encourage your own community to create content for you.
In the second part of the course, you’ll learn how to style, shoot, and edit your own images with the camera on your phone.
Cost: $99 USDLength: 1-2 hoursType of course: e-books and video trainingSign up link: Curate/Create: An Instagram Content Masterclass for Creative Entrepreneurs
Free Instagram Marketing Course #2: Create Your Instagram Aesthetic with Later
Want more Instagram followers, and a better looking feed?
In under 30 minutes, learn how to design your own Instagram aesthetic and plan the perfect feed, so you can grow your Instagram faster with Later’s free Instagram training course, How to Create Your Instagram Aesthetic.
Watch the course trailer here for a sneak peek:
The 3 key elements of a good Instagram feed
How to edit photos for a cohesive Instagram feed
How to curate user-generated-content for your feed
Tips for planning 1 week of posts in 20 minutes
The course is hosted by Later’s very own Taylor Loren and Lizzie MacNeill, but you’ll also hear from 4 guest speakers who are pros at all things Instagram.
Cost: FREELength: 30 minutesType of course: video trainingSign up link: How to Create Your Instagram Aesthetic
Instagram Marketing Course #3: Master Instagram Hashtags with Alex Tooby
Want to supersize your follower growth on Instagram? Instagram hashtags are one of the best ways to do it!
But how do you know which Instagram hashtags to use?
If you want to learn the strategy behind finding the right hashtags for your business, check out Alex Tooby’s in-depth paid Instagram marketing course, Hashtag Hero.
4 major guidelines the pros follow for optimal hashtag selection
3 things you must do to avoid being shadowbanned by Instagram
How to create a powerful brand hashtag that gets your audience involved
In just one hour, you’ll learn exactly how Alex used hashtags to grow her business, and the course has recently been updated in 2017 to reflect current hashtag best practices.
Cost: $127 USDLength: 1 hourType of course: video training with workbooks, hashtag starter guides, and exclusive access to the Hashtag Hero Facebook groupSign up link: Hashtag Hero
Instagram Marketing Course #4: Five Minute Sprints to Instagram Growth with Craftsposure
Short on time? Check out Craftsposure’s free Instagram training course, Five Minute Instagram Growth.
For five days, you’ll receive a free five minute lesson straight to your inbox with tips to help you improve your Instagram marketing skillset.
The course focuses on how to use the right hashtags, find your target audience, take better photos, promote your products and services, and beat the Instagram algorithm.
If you’re looking for general Instagram marketing tips, this is a good course to get started with!
Cost: FREELength: 25 minutesType of course: e-mail courseSign up link: Five Minute Instagram Growth
Instagram Marketing Course #5: Instagram for Beginners with Sue B. Zimmerman
Are you new to using Instagram for business?
If you need help building your Instagram strategy from scratch, or have trouble growing past 500 followers, Sue B. Zimmerman’s Ready Set Gram course is right for you.
This Instagram marketing course was created specifically for “new and up-and-coming business owners who want to learn how to establish, grow, and maintain an Instagram account for their business.”
If you’re feeling overwhelmed by the thought of acquiring new customers from Instagram, Sue will be there with you every step of the way! The course includes access to an exclusive Facebook group so you can ask questions and get the answers you need.
Cost: $297 USLength: 8-10 hours (including work you do on your account)Type of course: video course with workbooks, posting calendar, and access to an exclusive Facebook groupSign up link: Ready, Set, Gram!
Bonus! Free Instagram Training Resources:
Looking for more Instagram training? Check out these free resources:
Instagram Hashtag Strategy Guide (E-book)
Instagram Marketing Guide(Guide)
Ultimate Guide to Instagram Analytics (Blog post)
Want more Instagram marketing training? Stay up-to-date with everything you need to know to be a great Instagram marketer by subscribing to the Later newsletter!