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Instagram, Marketing

New to Instagram Stories: Fun Fonts and “Type” Mode

If you’ve ever wished you could switch up the font in your Instagram Stories, now you can!

Today, Instagram introduced “Type” mode, a new way to add personality your Instagram Stories. You may recognize this new feature from the status updates feature currently being used by Facebook.

Type is a new way for you to share what’s on your mind with creative text styles and backgrounds.

Type in Instagram Stories is now available to everyone as part of Instagram version 30 for iOS in the Apple App Store and for Android in Google Play.

Ready to learn how you can use these fun new fonts? Here’s a step-by-step breakdown of how to use Type and spice up your Instagram Stories!


How to Change Fonts in Instagram Stories with “Type”:

Using Type is fun and easy!

To switch to Type, all you have to do is open your camera and click “Type” at the bottom of your screen. You’ll now see “Type” next to “Live”, along with your other camera options under the record button:


After you begin typing, tap on the “Modern” button at the top center of your screen to switch through different types:

Instagram Stories Type Example

The new Type options include Modern, Neon, Typewriter and Strong:


You can also pick different background colors by tapping on the button in the bottom left corner.

Instagram Stories Type Backgrounds

Another fun way to make your text stand out is by highlighting different areas of your text. Just select the text you want to highlight, and click the button in the top left corner.


NOTE: Highlights cannot be added in Neon or Modern mode.

You can also use the new font styles when adding text to any photo or video. Using these new type options can help your message stand out and keep users clicking through your Instagram Stories.


Instagram’s Type can be used to post your favorite song lyrics, ask your followers a question, or just let people know what’s on your mind in a new and creative way.

Type is also a great tool for brands and businesses to keep their customers up-to-date. If you’ve got an important announcement to make, a coupon code, event, or promotion to share, Type will make the process quicker and easier than ever before.


Instagram continues to add more creative tools and incentives for businesses who want to join the platform and use Instagram Stories for business.

As with anything you do on social media, it’s important to make sure you’re using these features in ways that align with your brand and are ultimately contributing to your marketing goals. Once you’ve had time to explore the new feature, decide how you’re going to add it to your Instagram marketing strategy!

What are some creative ways you plan to use Instagram’s latest feature to connect with your audience?

If you haven’t started using Instagram Stories for business yet, check out this guide for some motivation and direction for creating your own Instagram Stories for business!

Never miss an Instagram feature again! Join over 1 million Instagram marketers and subscribe to the Later newsletter to keep up with all the latest Instagram trends:

Written By

Lexie Carbone

Lexie is the Marketing Campaigns Lead at Later. She’s helped dozens of brands build their social presence and take their content strategy to the next level. You can connect with her on Instagram @lexiecarbone.

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