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Customer Case Studies

Rosefield

How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.

Curly haired influencer wearing Rosefield watch looks into camera next to Rosefield logo
Curly haired influencer wearing Rosefield watch looks into camera next to Rosefield logo

At a Glance

  • 70K+

    New Ambassadors

  • 400%

    Sales Increase

  • 167%

    Return on Investment (ROI)

  • 7

    International Markets Reached

Later Influence™

Turn influencer marketing into your #1 revenue generator.

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The Objective

Expanding influencer marketing globally

Rosefield, an international watch brand, was built on social media and established an influencer marketing strategy that’s been essential to the brand from the start.

However, with such a sophisticated strategy, its existing initiatives proved difficult to scale and manage; Rosefield’s primary challenge was to efficiently expand and manage multiple ambassador community campaigns.

Rosefield wanted to expand its influencer marketing program across its key markets — France, Italy, Netherlands, Germany, Spain, the UK, and the US.

It needed a solution that would grow its ambassador community, making it possible to manage several international campaigns efficiently and effectively. At the same time, it needed to support the capacity of its internal influencer team.

Creator Gracia Romero Baquero wearing gold Rosefield Gabby watch
Creator Clara Ebang Tomé wearing gold Rosefield Gabby watch
Instagram posts by @graciar9 and Clara Ebang Tomé for Spanish GABBY Campaign

The Solution

An international ambassador community

Rosefield already had a large and active audience online. In addition to scale, Rosefield wanted to prioritize and emphasize its consumers’ organic and authentic brand passion.

Through Later’s influencer marketing platform capabilities, Later and Rosefield developed an inclusive international ambassador community for all its passionate consumers. Together, they also launched an international ambassador Instagram account.

The brands worked together to activate loyal consumers to create content, refer new ambassadors via dynamic links, and amplify branded content on Instagram and Facebook. Managed on Later’s platform, high-performing ambassadors were rewarded with points to be redeemed on Rosefield’s website.

Later Influence™

Turn influencer marketing into your #1 revenue generator.

Book a Demo
Creator Tongtong Zhang wearing brown leather Boxy Rosefield watch
Flatlay of rose gold Small Edit and silver Octagon Rosefield watches
Instagram posts by @totallytotoo for German Black Friday + Xmas Campaign and Claire Benalouache for Elles Campaign

Scaling the program

After finding a diverse community of ambassador partners, Rosefield segmented them all into three tiers of influencers, consumer advocates, and referrers. These groups were activated across three core use cases in seven key international markets and were asked to:

  • Create original blog and photo content on Instagram and Facebook to support Rosefield campaigns and product launches.
  • Refer new members to the Rosefield Ambassador community via dynamic referral links unique to each ambassador.
  • Amplify branded content and promotions on Instagram and Facebook.

In addition to incentivizing influencers with exclusive access to new products, Rosefield rewarded high-performing influencers, advocates, and referrers with points, which were managed and redeemed for store credit via the Rosefield community microsite.


The Results

Influencers in 5 Markets

Creator Ayat Alassani wearing silver gold Small Edit Rosefield watch next to campaign results

70K+

New Ambassadors

400%

Sales Increase

167%

Return on Investment (ROI)

7

International Markets Reached

Key campaign stats; Instagram post by @ay_flashy for German Black Friday + Xmas Campaign

Later and Rosefield’s collaboration led to:

  • An international community of over 70K ambassadors;
  • A 167% return on influencer spend;
  • 2X higher conversion rates from influencer referral traffic;
  • A 400% increase in sales attributed to influencers;
  • A 700% increase in average monthly impressions, averaging over 10M impressions a month; and
  • A 113% increase in monthly influencer impressions.

These 46 posts also led to:

  • 2.3 M estimated impressions on influencer posts;
  • 186.8K estimated engagements on influencer posts; and
  • $0.09 average influencer cost per engagement.

“We’re primarily a European brand, but it is a very diverse market. We have to approach each influencer differently based on their language and culture. The most valuable part of (Later) is that I have all the information I need all in one place and it’s very easy to adapt our strategy. I can keep an eye on what’s going on across all global markets in five minutes, where before it took me hours.”

Victoria Barbet

Influencer Marketing & Relations Manager

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