The Drop Q1 2026: Creator Campaigns Without the Surprises

Shannon is fascinated by how people make decisions and how social influence shapes behavior, a lens she brings to everything from product marketing to her weekend projects. At Later, she leads the charge on bringing new products and features to customers, turning complex ideas into experiences people actually want to use. When she's not solving hard problems at work, you'll find her on the mountain, at the park, or convinced that this sewing project will finally go according to plan.

Sammy is passionate about the intersection of creativity, strategy, and performance, and how influencer marketing can turn authentic content into measurable business impact. At Later, she's a leader on the Enterprise Client Services team, guiding Account Managers & Coordinators in building strategy-backed, performance-driven creator programs for top brands. Known for her balance of analytical rigor and creative thinking, she’s especially focused on translating insights into actionable strategies that scale. Outside of work, you’ll find her scouring the local thrift store for home decor, organizing her "clo-ffice" (closet-office), or adding another idea to her ever-growing list of creative pursuits.