Behind the Burger: How Habit and Later Cook Up Winning Creator Campaigns

Jack leads the entire Brand & Product Marketing team across Insights, Product Calendar, Social, PR, Creative, and Comms. Before Habit, Jack spent 8 years at Collider Lab as a strategic consultant for more than 20 brands across Fast Food, Fast Casual, Consumer-Packaged Goods, Technology/Software, Health/Wellness, Vitamins/Supplements, Baby Food, Dog Food, Home Improvement, and various other industries in the U.S. and internationally.

As someone on the cusp of Millennial and Gen Z - she's witnessed the growth and impact of influencer marketing first-hand, from bloggers to Vloggers, Vine to TikTok and everything in between. As an associate director on Later's strategy team, with nearly a decade of industry experience, she consistently draws inspiration from first-hand career experiences around the shift in brand expectations and strategies in how brands define, leverage, and measure influencers across various industries.