How to Run an Influencer Campaign (and do it well!)

Associate Director, Client Strategy

Ciara partners with leading brands to build high-impact influencer campaigns that blend strategy with authentic creator storytelling. With nearly a decade of experience as both a strategist and creator, she brings a unique dual perspective to her role at Later, where she leads strategy across CPG, fashion, and lifestyle verticals. Her work spans influencer partnerships, affiliate programs, and content licensing—driving full-funnel growth and long-term creator relationships. A Navy veteran turned lifestyle creator, Ciara is also a recognized voice in the creator economy, passionate about fostering brand-creator collaborations that prioritize authenticity, performance, and community.