The Drop: What's New at Later Q4 2025

Tim Clarke is the Vice President of Marketing at Later, where he leads go-to-market strategy and helps brands and creators drive measurable growth through Later’s suite of AI-powered solutions and services. With more than two decades in the tech industry, Tim has built and scaled marketing strategies at leading companies including Sprout Social and Salesforce, guiding teams across product marketing, growth, and customer engagement. Outside of work, Tim is a proud dad and an active mental health advocate who champions openness, awareness, and authenticity in leadership and life.

Evan Wray is the President of Later and a trailblazer in social commerce. He co-founded Mavely in 2019, revolutionizing brand and creator collaboration through affiliate marketing and its Everyday Influencers® network. Acquired by Later in 2025 for $250 million, Mavely has driven $1.4B in sales for 1,250+ brands and paid over $40M to creators. Previously, Evan co-founded Swyft Media, acquired by Monotype for $30M. Recognized on Forbes 30 Under 30 and Crain’s 40 Under 40 lists, he’s shaping the future of performance marketing. A Notre Dame graduate and former varsity athlete, he also supports entrepreneurship through university advisory boards.

Alesy Iturrey Lerner is the GenAI Product Marketing Manager and Innovation Partnerships lead for TikTok Symphony, TikTok's next generation Generative AI creative suite transforming how brands and creators develop content on the platform. A driving force behind some of TikTok's largest scaled creative marketing programs and its latest push into GenAI efficiency, Alesy works at the intersection of product, creative, and marketing to scale tools that blend human creativity with AI efficiency. A champion of creator-led innovation, Alesy has helped shape TikTok's creative ecosystem strategy since 2020, collaborating with top brands, agencies, and creators to bring TikTok-first principles into modern advertising.