Best AI Tools for Marketing Teams

Do you ever wish you had the perfect tool to help you write product descriptions or look for sports influencers on TikTok? AI marketing tools can give you the boost you need to save time, automate tedious tasks, and take your brand up a notch.

Tracking ROI of your cross-platform influencer campaigns? There's a tool for that.

Sending automated personalized follow-up emails for abandoned carts? Yep, for this, too.

Creating content with optimized SEO outlines? AI has you covered.

These incredible AI marketing tools help you make every ad campaign as powerful and poised as possible. They use data-driven insights that work. You can create, optimize, and measure every campaign with impressive accuracy, speed, and effortlessness. And it all starts with these tools.

What is AI used for in marketing?

AI enables marketing teams to automate tasks, increase productivity, refine customer experiences, utilize data, and predict campaign success. This leaves talented teams to focus on the creative side of marketing that needs a human touch.

New applications of AI in marketing will arise, but the top ways to use it today include:

• Content creation:

  Writes, edits, and optimizes blogs, social media captions, ad copy, web copy, and more

• Campaign automation and optimization:

  Automates repetitive tasks and workflows to streamline productivity

• Audience segmentation:

  Identifies target demographics based on data collection, customer profiles, and user behavior

• Predictive analytics:

  Tests ad campaigns before they are live to assess their potential success, and uses data-driven insights to predict industry trends and shifts

• Social and influencer marketing:

  Helps brands use social media and influencers to their maximum potential, which is essential in today’s digital landscape

• Customer support and engagement:

  Operates chatbots and other support features that improve response times and customer experiences for better brand reputation

Ultimately, AI increases speed, accuracy, and connection to help you deliver quality content faster for your customers.

What are AI marketing tools?

AI marketing tools are software programs that improve and support marketing efforts using natural language processing, machine learning, data-driven insights, and predictive analytics.

These tools make it easier to design, deploy, and monitor impactful marketing campaigns. Plus, get help monitoring performance and optimizing on the fly. The tools provide next-level accuracy and productivity, whether you’re developing Reels for a seasonal push campaign or finding influencers to partner with for your next product launch.

16 best AI marketing tools to grow your business in 2026

Need tools that do more for you? These 16 AI marketing tools are the best of the best. They cater to whatever your marketing team needs, whether that’s fresh influencers who understand your brand or data dashboards that track and analyze campaigns.

We’ll break down the best tools, who needs them, when to use them, what they offer, and why they’re the cream of the crop.

1. Later (Best for AI-powered influencer marketing)

Maximize your online presence with social media influencers using Later.

If you want to use influencers but aren’t sure where to start, Later is a perfect fit. This easy-to-use tool works for small and large teams ready to leverage influencers that fit their niche perfectly.

Later is an all-in-one AI-powered influencer analytics platform that connects brands and agencies with the best influencers for their needs. Managing influencer campaigns while tracking their success is a snap, and you get access to rich data that helps you build your brand in the digital space.

Key AI features:

• Smart influencer discovery

• Predictive audience matching

• AI-driven engagement

• Authenticity scoring

• Campaign performance forecasting

• Automated outreach

• Automated tracking and ROI measurement

• Comprehensive analytics dashboard

• Cross-platform campaigns

Our influencer campaign platform doesn’t just give you simplified lists of influencers in your niche. Instead, the adaptive AI program uses data to cherry-pick the best creators for your brand, not just your industry. But it doesn’t stop there. After matching with your dream influencers, you get continued support with streamlined collaboration, campaign insights, downloadable resources, and performance data.

2. Jasper AI (For AI copywriting)

Let Jasper AI write it for you.

Jasper AI is ideal for brands that need content but have tight deadlines and tighter budgets. The platform is particularly good for writing engaging product descriptions and web copy. So, if you need to generate a wealth of blog posts, social copy, web copy, and ad copy, use Jasper AI to create simple content that would be time-consuming for you.

Key AI features:

• Brand voice adherence

• Plagiarism checker

• SEO capabilities

• Jasper AI Chatbot

• Produce description generator

• Content “recipes”

• AI image generator

What makes Jasper stand out is its ability to adhere to a brand’s voice. It customizes content for your brand identity, so it feels authentic. The collaboration features also make it easy for team members to work on the same platform.

3. Surfer SEO (For content optimization)

Surfer SEO is the spaceship that rockets you to the top of SERPs.

This tool helps brands optimize their content for Google and other search engines. Want pages that rank higher on Google? Try Surfer SEO to outline and draft content.

It’s best for optimizing important pages for search engines. This includes your website’s landing page, services page, or blog posts.

Key AI features:

• AI-generated articles

• Article outline builders

• Surfy AI writing assistant

• AI content detector

• AI content humanizer

• Automatic internal linking

Surfer SEO doesn’t just generate content. (Plenty of other AI tools for content creation do that.) What sets Surfer apart is that it analyzes SERPs, keywords, competitors, and more as it writes, tailoring content for Google. The data-driven optimization helps craft content that makes the Google Gods smile down on you.

4. Notion AI (For workflow productivity)

Notion AI is the best office assistant you could hire.

It is ideal for growing marketing teams that have a lot on their plates. Give Notion AI all the busy work, so your team can focus on the more complex tasks. The platform can handle writing simple code, taking meeting notes, or building content outlines.

Key AI features:

• AI search and research

• AI chatbot

• AI meeting notes

• AI writing assistant

• AI email app

• Calendar scheduler

• Site builder

Notion AI is a jack of all trades. If you’re looking for an all-in-one tool, it supports creative tasks, technical work, team collaboration and communication, and a digital presence. It doesn’t just write or optimize content; it integrates all the best tools to make it a one-stop workspace.

5. Grammarly (For editing and consistency)

Never miss a typo or comma with Grammarly.

This tool is a must for any brand that uses the written word. Get help editing your writing for grammar, spelling, consistency, structure, voice, and flow. It’s useful whether you’re writing 10,000-word articles or 25-word social media captions.

If you have a robust content library, Grammarly can help ensure quality and clarity. It helps even the best writers fix small mistakes and refine every sentence. The tool is made for any kind of written content creation.

Key AI features:

• Generative AI writing assistance

• Personalized voice and style detection

• Spelling and grammar checks

• AI insights for clarity and flow

• Plagiarism checker

While Grammarly spares you from embarrassing typos, that’s only the beginning. The platform uses AI to take editing to the next level. Skip basic spellcheck and get AI-powered help choosing the best words, making content digestible, and enhancing the reading experience.

6. Chatfuel (For chatbots)

Let AI do the chatting for you with Chatfuel.

Are you looking for a way to improve customer service and support without hiring more representatives? The tool helps businesses engage with and respond to customers without needing humans on call.

If you need a custom chatbot, Chatfuel makes it easy. Without writing code, you can customize a chatbot on platforms like Facebook Messenger and WhatsApp. Your customers receive prompt responses while you focus on your workflow. It can also generate leads by engaging targets on these platforms, drawing in new customers.

Key AI features:

• ChatGPT bots

• WhatsApp AI managers

• Live chatting

• Keyword responses

• Targeted broadcasting

• Lead targeting segmentation

Chatbots can be difficult to build if you’re not a coder. Chatfuel is one of the few AI tools for marketers that allows you to create personalized “conversational experiences” for your customers. No coding experience required!

7. Zapier (For automation)

Zapier makes your workday less redundant.

Any team that wastes time repeating the same workflow can streamline operations with Zapier’s automated AI workflows. This frees up time for workers to tackle complicated tasks and expand the brand.

Zapier automates repetitive workflows, such as adding new HubSpot leads, notifying sales teams, or sending follow-up emails. Capture leads, place them on dedicated nurture lists, track leads from various sources, and send personalized communications triggered by determined activity. And these are just a few workflows Zapier can handle.

Key AI features:

• AI workflows

• AI agents

• AI chatbots

• AI-generated code snippets

• AI analytics software

This is one of the best AI marketing tools for busy teams doing excessive manual work. Taking the time to complete these workflows turns into busywork, but Zapier makes it easy to automate tasks to save you time. And you don’t need in-depth coding experience, as Zapier can create workflows based on prompts you give it.

8. Brand24 (For media monitoring)

Meet your new social media manager and analyst: Brand24.

If your brand relies heavily on social media and visibility, which many do, Brand24 ensures you’re making the most out of every mention, click, and sentiment. Understanding how people perceive and discuss your brand is crucial to honing your identity and improving marketing efforts.

The ways to use Brand24 are endless, from competitor analysis to crisis management. Is your brand having a bad PR moment? Brand 24 will let you know so you can squash it ASAP. One of your products just went viral? You’ll know right away and can capitalize on the momentum. Your competitor just made a dig at your brand? You can respond before anyone else does.

Key AI features:

• AI insights

• Brand assistant

• Topic analysis

• Anomaly detection

• Emotion analysis

• Reputation scoring

Brand24’s advanced design offers human-like insights based on data sets too large for any human to consume. It continuously collects and analyzes an excess of data to give you a clear and up-to-the-minute understanding of your brand’s online presence.

9. HypeAuditor (For influencer vetting)

HypeAuditor goes beyond follower counts to find the coolest creators.

The tool is essential for brands that use influencers for marketing, whether it’s paid posts, affiliate programs, or trend tracking.

When you’re searching for new influencers, HypeAuditor uses AI to assess an influencer’s audience demographics, follower authenticity, brand alignment, and engagement quality. It saves you from working with fraudulent influencers who inflate their follower counts or engagement with bots.

Key AI features:

• AI influencer analysis and vetting

• AI influencer discovery, outreach, and recruiting

• AI creator management

• AI campaign management

HypeAuditor is the perfect complementary tool for the Later platform. When you use them together, you get a deeper understanding of the influencers you’re considering. That way, you can choose the best ones for your target audience. HypeAuditor’s ability to amplify other AI influencer marketing tools makes it the cherry on top of the marketing cake.

10. Albert.ai (For digital advertising)

Albert.ai is the ultimate AI campaign management platform.

Brands that run comprehensive ad campaigns can streamline the process using Albert.ai. The platform works best for companies that leverage multi-channel advertising, using similar messaging on social media, email, and web pages.

Get support during every campaign, from planning and building ads to optimizing and analyzing campaigns. The platform develops ad variations, generates keywords, identifies the target audience, determines the budget, schedules posts, tracks performance, and offers data-driven insights. And those are just the top capabilities we wanted to mention.

Key AI features:

• AI insights and learning agenda

• 360º campaign guidance

• Strategic ad planning and innovation

• AI campaign building

• Automated SEO

“Tool” is an understatement when it comes to Albert.ai. The platform acts as an integral member of your marketing and advertising team. It creates and nurtures sensational ad campaigns across channels that make an impact.

11. Writer (For team-based content)

Stay true to your brand and voice with Writer.

This is a brilliant AI marketing tool for larger content teams that know their brand voice and want to execute content quickly. It’s designed to automate workflows and generate top-quality content for larger brands, offering seamless collaboration.

The tool can write and edit content at scale, optimizing large volumes to maintain brand voice and quality. If you have strict content standards and guidelines, Writer ensures that every piece of writing you put out meets the right criteria.

Key AI features:

• AI action agents

• AI studio

• Palmyra LLMs

• AI knowledge graph

If you’re having trouble finding a tool that meets your large team’s needs, try Writer. Create consistent, on-brand content, and keep everyone on the same page while getting a lot done. Plus, it offers high-end security. This makes it the best AI content tool for big companies that need to protect their data and systems.

12. FullStory (For digital experience analytics)

FullStory shows you the big picture of how people experience your platform.

Need to understand digital behaviors, remove friction, and improve workflows? FullStory’s AI-collected behavioral data is here to help. It’s best for brands experimenting with different digital experiences, such as a beauty quiz, demo, or search feature.

When it’s time to optimize your website, FullStory is the tool to pick up. It can identify UX errors and optimize UX so that users can intuitively and comfortably navigate your platform or experience. Removing friction is the name of the game, and doing that requires a deep understanding of user behavior.

Key AI features:

• StoryAI insights

• Product analytics

• Mobile analytics

• User session replays

• Workflow optimization

FullStory helps fix aspects of your design that often go unnoticed. As an extra layer of UX testing, the tool fills the gaps that your team might be blind to when developing a digital experience. This AI tool tackles complex, nuanced issues, going far beyond a simple code checker or UI test.

13. Crayo (For short-form video creation)

The tool that makes people go crazy for your videos: Crayo.

If your brand has a strong presence (or you want to) on short-form video platforms, like TikTok and Instagram Reels, Crayo is your new best friend. The platform is a go-to tool for generating AI voiceovers, writing engaging subtitles, enhancing gameplay, precisely clipping videos, removing backgrounds, and performing other editing tasks.

TikTok and similar platforms may seem casual and even messy at times, but the best content is carefully curated to be engagingly laid-back. If a video is jumbled, hard to pay attention to, or formatted awkwardly, people will swipe right past it. Crayo is how you get them to stop and stare.

Key AI features:

• AI voiceover generation

• AI image and video generation

• Background or vocal remover

• Content idea brainstorming

• Speech enhancer

Crayo isn’t the only clipping tool out there, but it offers unmatched quality, making short-form content easier than ever. It also solves a multitude of short-form content problems all in one place. With this tool, you don’t need countless other tools to make one video shine.

14. Originality.ai (For AI detection)

Originality.ai catches AI in the act.

Whether you need to check your own content or check a writer’s for authenticity, Originality.ai is one of the most reliable AI detectors. Brands that need to maintain a human presence on SERPs and want to ensure their content isn’t flagged as AI should use this.

The tool makes checking submitted writing for AI generation a breeze. You can also use it to craft content that will pass AI checks run by search engines. It’s the kind of tool that your team will use every day for every content-based task, because it can do it all.

Key AI features:

• AI checker

• Plagiarism checker

• Fact checker

• Readability checker

• Grammar checker

• Bulk scan

• Content optimizer

Originality.ai reigns as the king of AI detectors for its accuracy and reliability. And since it also helps you optimize your content to avoid AI flags, it works on both ends of the spectrum: You can catch AI content from other sources and identify your own AI-flagged writing.

15. Browse AI (For data extraction)

Browse AI does all the scraping and scanning for you so you can beat out your competitors.

Companies that want to stay competitive need this AI marketing tool. Without robust market research and trend data, you can’t stay ahead of your competitors.

With Browse AI, you can scrape and monitor websites to extract valuable data that helps you refine your brand to meet industry trends. This information is necessary for creating ads that drive conversions. It gives you insight into how top dogs in your industry are bringing in customers.

Key AI features:

• AI website monitoring

• Website data extraction

• Full-service web scraping

• AI-optimized workflows and automations

Because this web scraper is AI-powered, it monitors and collects data more like a human. Unlike old-school scrapers, it selects the most relevant and compelling information and disregards anomalies or redundancies. This means you get data and insights that are accurate and precious.

16. Influencity (For influencer CRM)

Influencity is where influencer relationships thrive.

This influencer management program is one of the top AI marketing tools because it nurtures influencer relationships. It’s a vital tool for brands that work with high-level influencers and want to gain actionable insights. If you need to boost your online presence, Influencity can help.

It helps you source influencers, but is best used to assess relationships over time. This helps you identify which influencers have the biggest impact and most conversions, and which campaigns are the most successful. With this information, you can make data-driven decisions when sourcing more influencers and revisiting contracts.

Key AI features:

• Ai influencer discovery

• AI influencer relationship management

• AI campaign manager

• AI campaign reports

• Social hub

• Influencer monitoring

While it doesn’t integrate analytics or predict campaign success the way Later can, Influencity does make managing influencer relationships effortless.

How to choose the right AI marketing tools for your team

Choose AI marketing tools that help you reach your marketing goals and make sense for your team’s data structure and workflow. When selecting your AI tools, make sure they check these boxes:

• It integrates into your existing system.

• It offers clear, valuable insights.

• It automates time-consuming, repetitive tasks.

• It demonstrates measurable ROI.

Platforms like Later check all these boxes, with automation, advanced analytics, and easy integration all in one platform.

Why AI marketing tools are here to stay

Over 70% of digital marketers surveyed said that AI tools play a key role in curating a unique customer experience. AI marketing is valued at $25 billion, and the industry could grow to $217 billion by 2034. It’s fundamentally changing how teams manage their content, campaigns, and data.

This isn’t a trend; AI is here to stay. Why?

• AI provides the personalized experiences customers want.

• AI uses predictions and analytics to optimize campaigns faster than people can.

• AI integrates into every major marketing ecosystem.

Embracing AI marketing tools now ensures you keep up with your competitors. You can automate and optimize with tools like Later, so your brand is ready for the future.

FAQs about AI marketing tools

We’ve answered the most commonly asked questions about AI marketing tools. Here's a handy reference for what we've covered today.

What do AI marketing tools do?

AI marketing tools streamline, refine, and automate tasks and workflows. This includes influencer discovery and outreach, data collection and analysis, and content ideation and optimization.

What is the best AI tool for influencer marketing?

Later is the top AI tool for influencer marketing. It uses AI to source, nurture, guide, and track social media creators according to your brand and your needs. As the Later overview highlights, the platform focuses on influencer discovery and management, so your team doesn’t have to.

Can AI tools replace human marketers?

While AI marketing tools may seem like replacements for humans, they work best when operating alongside talented humans. They enable people to make better decisions and streamline work by providing intentional insights.

How much do AI marketing tools cost?

The cost ranges from free to enterprise-level prices. How much you pay for AI marketing tools depends heavily on what kind of tools you need and how strong you need them to be. Platforms like Later offer pricing tiers and scalable options that cater to different team sizes and trajectories.

Your 2026 influencer strategy starts with the right AI marketing tools

Now that you know about the best AI marketing tools 2026 has to offer, you can revolutionize how your team works. With AI marketing tools, you can strategize, execute, and refine your marketing tactics like never before, with more speed, precision, and impact.

Craft dazzling campaigns. Rank at the top of Google search pages. Find influencers who get you and your brand. Give your team the power to perform better!

When AI handles the tedious tasks, your marketing team can focus on crafting thoughtful campaigns that drive conversions. Whether you want to dominate TikTok or expand your audience, AI marketing tools can help get you there.

Learn more about how Later uses AI to streamline influencer discovery, communications, and data. Book a free demo of Later and see how AI can power your next influencer campaign.