ICYMI: Instagram is testing a feature called Candid Challenges — and many have been quick to point out its resemblance to a key component of popular app, BeReal.
On BeReal, users are notified simultaneously to capture and share a photo within two minutes — using a dual camera feature.
So Calvin Harris popped in for a Pint yesterday and took our Bar Staff’s BeReal. Unbelievable scenes! pic.twitter.com/Yf1t5lvy60— Kazimier Garden (@kazimiergarden) August 29, 2022
As BeReal’s popularity grows (it’s reportedly at 21M monthly active users), Instagram’s latest Candid Challenges test may be an effort to slow its roll.
Keep scrolling, we’re sharing everything we know so far:
What Is the Instagram Candid Challenges Feature?
Instagram’s Candid Challenges feature was first shared by Alessandro Paluzzi, a developer known for discovering unreleased features and app updates:
#Instagram is working on IG Candid Challenges, a feature inspired by @BeReal_App 👀— Alessandro Paluzzi (@alex193a) August 22, 2022
ℹ️ Add other's IG Candid to your story tray. And everyday at a different time, get a notification to capture and share a Photo in 2 Minutes. pic.twitter.com/caTCgUPtEV
Users who participate in Candid Challenges will be sent a notification (at a random time of day) prompting them to share a candid photo — using the Dual Camera feature.
And much like BeReal, users will only have two minutes to do so. Once they’ve completed their Candid Challenge, the image will appear on their Instagram Stories.
Why Is Instagram Testing This Feature?
As Instagram evolves, it’s also had to consider Gen Z (an up and coming generation) and how they interact with social media.
Unlike millennials, who made perfectly-curated feeds popular, Gen Z prefers less filters, less polish, and less time spent thinking about captions or the perfect angle.
While Candid Challenges is still in early days testing, if Instagram does move forward to release it, we could see much more transparency and authenticity on the platform.
From creators posting in-the-moment content, to brands showcasing their behind-the-scenes process, we might be witnessing the beginning of the end for picture-perfect feeds.
So, what do you think about the Candid Challenges feature? Let us know on Later’s Twitter account!