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Instagram, Marketing, Photography

New Instagram Feature: Focus Portrait Mode for Instagram Stories

Ready to take your selfies to a whole new level? A brand new Instagram Stories feature is now available that will give you the look of a professional portrait, no fancy equipment or iPhone X required!   

The latest Instagram Stories feature is called Focus, which you’ll find alongside other popular Instagram Stories features like Boomerang or Superzoom. As the name suggests, the feature focuses on a subject’s face while blurring the rest of the photo’s background, creating a professional, depth-of-field effect– and some seriously good selfies. That’s right, you can use Focus mode with both your front-facing and rear-facing cameras on your phone.

instagram stories focus

Before Focus, you’d need a special background blurring app or one of the latest mobile phone models from iPhone or Android in order to get the same effect on your portraits or selfies. Focus leverages background segmentation and face detection technology, bypassing the dual camera technologies featured on iPhone 7+, 8+, and X, or Android’s Pixel 2 and Pixel 2 XL.

To use Focus, simply open up your Instagram Stories, swipe over to the Focus option and get ready to “find a face”. As soon as there’s someone in the shot you’ll see that the individual stays in focus while the background softly blurs. When you’re ready, tap the shutter button to take a photo or video– it’s that simple!

instagram stories focus

instagram stories focus

With back-to-back releases of brand new Instagram Stories features, including Type, GIFs, and the ability to pin your best stories as Instagram Stories Highlights, it’s obvious that Instagram is on it’s way to becoming a one-stop-shop for both creating and sharing visual content with your followers!  

Want to learn how to use your Instagram Stories to grow your business and get more followers? Sign up for our free Instagram Stories course and take your Instagram Stories to a whole new level!

Written By

Stephanie Gilbert

Stephanie Gilbert is the CEO of Small Talk Social, a boutique social media agency for lifestyle brands & the founder of CEO Yeah!, which provides IRL (in real life) adventures for online bosses. You can follow her on Instagram at @stephjgilbert


Her mission is to empower creative entrepreneurs to build a life + a business that they love– via online business mentorship + in-person retreats. Follow all of her adventures

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