Marketing

TikTok Introduces New Playlists Feature for Themed Video Collections


By Amanda Demeku

Published April 8, 2021

3 minute read

Get all the info on TikTok's new Playlists feature to group videos into themed collections here!

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TikTok is introducing a new Playlists feature to group videos into themed collections.

Similar to IGTV Series, TikTok Playlists will make it easier to access related content in a single stream.

For creators, Playlists are great for organizing your content in different themes — so you can keep viewers locked in for longer.

Ready to get started? Find out everything you need to know about TikTok Playlists in this blog post.

What is the TikTok Playlists Feature?

With the introduction of Playlists, you can officially say goodbye to scrolling through a creator’s page to find a specific piece of content.

As shared by social media consultant Matt Navarra, TikTok’s Playlists groups select TikTok videos into themed collections.

This makes videos easier to binge-watch in one sitting, with each clip carrying over to the next.

And given the fact that TikTok videos can be a maximum of 60-seconds in length, the ability to group videos together is a game-changer for longer-form storytelling on the platform.

For brands and creators, Playlists offers the opportunity to post part-two videos, tutorials, explainers, and product launches in perfectly curated collections.

Jera Foster-Fell’s “Wanna Grow?” playlist brings together a curated collection of videos about growth strategy tips.

Once created, TikTok Playlists are available right beneath a user’s TikTok bio, making them super easy to find — perfect for driving traffic and boosting engagement.

NOTE: Right now, only a few chosen creators have access to TikTok Playlists. However, according to Social Media Today, Playlists will be rolled out to more users in the future.

Take this free course to learn everything you need to know about TikTok for business — from staying on top of the latest trends to creating videos that get tons of views!

How to Use TikTok’s Playlists Feature?

Here’s how to create your first TikTok Playlist:

Step #1: Make sure you have a Business or Creator TikTok account.

Step #2: Tap the “Me” icon on the main navigation menu and head to your profile.

Step #3: Tap the “Sort videos into playlists” prompt under your videos tab (if available).

Step #4: Add a title for your playlist (up to 15 characters long).

Step #5: Select which videos to add to your curated playlist collection.

NOTE: Only public videos can be added to a playlist, and can only live in one playlist at a time. If you set a video to private it will be removed from your playlist.

Step #6: Once you’ve picked what videos will reside in your playlist, decide on the order your videos will appear.

And that’s it!

TikTok Playlists are a great way to curate your TikTok videos for a more user-friendly viewing experience — which can help strengthen your niche and increase your video views.

Will you be using TikTok Playlists to organize your videos? Head to Later’s Instagram account and let us know!

Want to stay on top of all the latest TikTok releases? Sign up to Later’s email newsletter for all the latest social media news, tips, and more!

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