TikTok can be a powerful tool for increasing your brand's reach and awareness.
But first, you'll need to get more eyes on your content.
P. S. If video is more your style, watch this YouTube video instead:
Table of Contents
What Counts as a TikTok View?
Before we dive into how to get more views on TikTok, it’s important to understand what is classified as a view.
Each platform counts views in different ways but TikTok keeps it simple:
From the second your video plays, it’s considered a view.
Though, keep in mind, watching your video on replay 100x over doesn't classify as 100 views.
Why? Because TikTok won't count views from your account.
FYI: You can optimize the link in your TikTok bio with Later's Linkin.bio tool. It turns your feed into a mini landing page, letting you attach a specific link to each of your videos. Create an account today.
How to Get More Views on TikTok Videos
If you want to get more views on TikTok, here are seven tried-and-true ways to get more eyes on your content:
Tip #1: Optimize Content for the For You Page
If you want to go viral on TikTok, your goal should be to get featured on the For You page (FYP).
The FYP is the app’s homepage, filled with an endless feed of algorithmically curated content tailored to a user’s interests.
The beauty of the For You page is that anyone’s content can be featured — meaning you don’t need to be an established creator or have thousands of followers.
Nevertheless, it helps if you optimize your content to make it easier for the algorithm to recognize and promote.
Here's how to do just that:
Use relevant keywords or hashtags in your captions
Experiment with new TikTok features and tools
Use trending audio (sparingly — don't rely on it!)
Create original content
Tip #2: Engage With Users in Your Niche
TikTok first gained recognition for its viral lip-syncing and dance videos, but it’s since become a home for all kinds of content.
Now, whatever your niche, there’s a place for you — and your audience — on the platform.
If you know who your target audience is, think about the type of content they’d engage with, and the creators they’d follow.
Once you have a list, start to build relationships with those users by liking and commenting on their videos.
By regularly engaging with other users (and brands) in your niche, you’ll gradually build a network for your brand.
This can lead to more likes, comments, and shares for your TikTok videos — which is the best way to boost your profile with the algorithm and secure more views for your content.
If you're looking to learn more about TikTok's algorithm, bookmark this post: How Does The TikTok Algorithm Work? (+10 Hacks to Go Viral)
Tip #3: Use Trending Sounds and Effects (Sparingly!)
One of the best ways to get more views on TikTok is to hop on new trends.
Tons of people watch trend-based videos, so if you join a trend, you'll improve the likelihood of being discovered by those users.
But in order to truly stand out, creators and brands need to add their own twist.
This is where original content comes into play. Think less copy and paste, and more, "How can I put my own unique spin on a trend?"
Take creator Yasmin Hero whose transitions took TikTok by storm, creating a new way to film trendy OOTD content:
TIP: Trends come and go quickly on TikTok, so bookmark this trends resource to stay up on the latest!
Tip #4: Add Keywords to Your Captions
On TikTok, users can narrow their keyword search by users, videos, sounds, LIVE, places, and hashtags.
That means writing relevant captions using choice keywords can seriously impact your content’s discoverability.
Take the keywords “social media scheduling tool" for example. When searched on the Discover page, a relevant video from a TikTok user talking about Later shows up first:
Think about the keywords your audience will likely type into the TikTok search bar and sprinkle those into your TikTok captions.
Looking for more ways to get discovered on TikTok? Check out these four tips to boost your reach on TikTok.
Tip #5: Run a TikTok Influencer Marketing Campaign
Running a TikTok influencer marketing campaign and collaborating with TikTok creators is a solid way to get more views on TikTok.
One successful example of this is the skincare brand Peace Out.
The company collaborated with @dermdoctor, a dermatologist with a massive following, and received over 1M views:
And that’s just one example.
Countless brands both large and small are prioritizing partnerships with TikTok creators and seeing view count success.
On the lookout for TikTok partnership inspo? Check out: 7 of the Best TikTok Brand Collaborations — And Why They Work
Tip #6: Post Original Content
It may sound obvious, but one of the most effective ways to get views on TikTok is to create original content.
Why? Because solely following trends limits your creativity and makes it harder to break through.
But fear not, original content can take many forms, whether that's introducing a new idea or a unique POV.
For example, take Katie (better known as @babytamago) who shares delicious recipes while giving her audience a fun storytime, too:
It can be as simple as a tutorial, video essay, or the way you edit your content — just make sure to put your own spin on it.
For more ways to work original content into your TikTok strategy, bookmark this post: How to Go Viral on Social Media — With Original Content
Tip #7: Cross-promote on Other Platforms
If you’re an avid social media user, you may have noticed that many people now share their favorite TikTok videos to other platforms, too.
For brands, this cross-promotion can be an effective way to get more views on TikTok by using communities they’ve built on other social networks, like Instagram.
Sharing your TikTok videos to Instagram Stories (with a clear call-to-action that encourages viewers to check out your TikTok channel) is a great tactic to get more eyes on your content.
Why Am I Not Getting TikTok Views?
If you're not getting any views on your TikToks, it could be for a number of reasons.
TikTok is all about trial and error so finding your groove can take time. Be patient and don't give up.
Though, if after a few months, you're still not getting any TikTok views, it could be due to a TikTok shadowban.
If you think you've been shadowbanned, you can follow these steps to remove it.
Just remember, while finding your footing on the app can require some time, these tips will help you get more views on TikTok while reaching new followers and potential customers, too.