How to Get More Views on TikTok

By Erica Salvalaggio

Published May 17, 2021

5 minute read

TikTok can be a powerful tool for increasing brand awareness. But first, you need to get more eyes on your videos.


Stay on top of the biggest social media marketing trends!

TikTok can be a powerful tool for increasing brand awareness.

But first, you need to get more eyes on your videos. So how do you do that?

In this blog post, we’re breaking down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds:

How to Get Views on TikTok:

  1. Optimize Content for the For You Page

  2. Use Trending Sounds and Effects

  3. Collaborate With Other Creators

  4. Engage with Users in Your Niche

  5. Post Valuable Content

  6. Cross-promote on Other Platforms

Tip #1: Optimize Content for the For You Page

If you want to go viral on TikTok, your goal should be to get featured on the For You page (FYP).

TikTok’s For You page is the app’s homepage, filled with an endless feed of algorithmically curated content tailored to a user’s interests.

The beauty of the For You page is that anyone’s content can be featured — meaning you don’t need to be an established creator or have thousands of followers.

Nevertheless, it helps if you optimize your content to make it easier for the algorithm to recognize and promote. You can do this by:

Want even more expert advice for achieving TikTok success? Watch our free How to Use TikTok for Business video course below:

Tip #2: Use Trending Sounds and Effects

One of the best ways to get views on TikTok is to hop on new trends.

Usually, this means creating videos that include viral visual effects and TikTok Sounds.

In fact, there’s a theory among some TikTokers that adding a trending sound to your video — even at a low volume — will trick the algorithm into showing your content to more people.

Whether it’s true remains to be seen, but here’s what we know for sure: TikTok’s algorithm shows users content similar to what they’ve previously watched.

Tons of people watch trend-based videos, so if you join in on a trend, you improve your likelihood of being discovered by those users.

TIP: Trends come and go quickly on TikTok, so if you find one you want to try, act fast!

Tip #3: Collaborate with Other Creators

Collaborating with other creators (particularly those with an engaged community that mirrors your target audience) is another way to get more views on TikTok.

One successful example of this is the skincare brand Peace Out.

Erin Murray, the company’s VP of Brand and Consumer Marketing, told Marketing Brew that for their latest campaign, her team spent over a third of its budget on TikTok influencers.

When the company collaborated with @dermdoctor, a dermatologist with a massive following,  the original video received over 1M views:

And the repost on Peace Out’s account has 9K views and counting, making it one of the brand’s most popular videos.

But that’s just one example. Brands large and small are prioritizing partnerships with TikTok creators.

Tip #4: Engage With Users in Your Niche

TikTok first gained recognition for its viral lip-syncing and dance videos, but it’s since become a home for all kinds of content.

Now, whatever your niche, there’s a place for you — and your audience — on the platform.

If you know who your target audience is, think about the type of content they’d engage with, and the creators they’d follow.

Once you have a list, start to build relationships with those users by liking and commenting on their videos and sending DMs.

By regularly engaging with other user’s in your niche, you’ll gradually build a support network for your brand.

This can lead to more likes, comments, and shares for your own TikTok videos — which is the best way to boost your profile with the algorithm and secure more view for your content.

Tip #5: Post Valuable Content

It may sound obvious, but one of the most effective ways to get views on TikTok is to create interesting and valuable content.

If you’ve spent a lot of time on the app, you may have noticed that “how-to” videos — and other educational content — perform well.

Why? Because they give viewers new, useful information that’s relevant to their lives.

Take Doctor Emi Mawson (aka @dentist_emi) for instance. The UK-based dentist is an expert at creating content that combines her professional expertise with tangible takeaways for her TikTok audience.

By pairing trending effects and sounds with interesting but niche content, Dr. Mawson manages to attract thousands of viewers to her oral care TikTok videos.

TIP: Wondering where to start? Think about the most frequently asked questions you receive. Answer them in your videos!

Tip #6: Cross-promote on Other Platforms

If you’re an avid social media user, you may have noticed that many people now share their favorite TikTok videos to other platforms, too.

For brands, this cross-promotion can be an effective way to boost their TikTok content using the communities they’ve built on other social networks, like Instagram.

Sharing your TikTok videos to Instagram Stories (with a clear call-to-action that encourages viewers to check out your TikTok channel) is a great tactic to get more eyes on your content.

And there you have it, six ways to get more views on TikTok.

While finding your footing on the app can require some trial and error, these tips will help you reach new followers and potential customers.

Ready to plan and schedule your TikTok videos in advance**? Later makes it easy — get started today with one of our paid plans!**

Stay on top of the biggest social media marketing trends!


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