Later's intelligence layer for creator content.

Our Process

01. Ingest. Every Reel and TikTok from a campaign, pulled with its performance data, creator profile and post date attached.

02. Extract. Transcript, on-screen text and footage analysis run together. We capture what was said, what was shown, and the gap between them.

03. Verify. Every product specification is checked against the manufacturer's own product page. Where a creator and the label disagree, the label wins and we say so.

04. Publish. Insights and claims are published to a single page, showing how trusted voices agree on product value, utility and insights.

Your creator content already earned trust. Make it legible.

Brands spend the budget, get the Reels, watch the views land, and then let the proof evaporate. The Index turns a campaign into a permanent, source-linked answer layer that keeps returning value long after the posting window closes.

Built on Later's platform and more than a decade of proprietary creator data.

See what your creator content is hiding

How we built the Creator Evidence Index

What we extract

Per video we capture the creator profile, follower count, platform and post date, the hero product and every other product shown, all packaging text visible on camera, the creator's stated goal, their experience level with the product, how long they say they've used it, disclosure signals, and every discrete product claim.

Per claim we capture the product it refers to, the claim itself, the exact verbatim words, the timestamp, what the footage shows, any quantification, any stated condition or limitation, sentiment, and the problem the creator was trying to solve. We also extract the primary problem that the brand’s product solves, making it easy to understand what the points points are.

How we verify

Every specification we publish is read from the manufacturer's own product page, crawled fresh, with the source URL printed on the page and the crawl date attached. Where a creator's description of a formula, a price or a study result differs from the manufacturer's published information, we publish the manufacturer's version.

How we analyze

We run every piece of evidence through Later EdgeAI, Later’s Intelligance Layer, and then aggregate similar claims. We then publish verified creator claims into a single page, backed by the specific evidence that are provided by creators.

Evidence types