Later Influence
Later vs Sprout Social Influencer Marketing: What’s the best influencer marketing platform?
Unlike Sprout Social Influencer Marketing, Later’s in-house services team provides our customers with a full suite of services to supercharge their influencer marketing strategy and optimize their investments. Plus, you get clear, transparent pricing — no surprise costs for extra seats, campaigns, creators, or reports.
The Best Sprout Social Influencer Marketing Alternative
Seamless influencer marketing and social media management
Later is the influencer marketing platform that works for you.
The easiest way to find influencers
Later’s AI-driven tools use advanced filters to help you search for influencers based on over 20 criteria.
Automated influencer campaign workflows
Scale your impact with intelligent automations that ensure your campaigns reach their full potential while making your team’s life easier.
Track all performance in real-time
Later Influence reports on everything you need to share with your team to show campaign success.
All-in-one pricing, no surprises
Later doesn’t charge you for extra users, campaigns, creators, or reports in the platform — it’s all included!
Features | Later Influence | Sprout Social Influencer Marketing |
|---|---|---|
| All-in-one pricing | ||
| Managed services | Limited | |
| All influencer data authenticated via social API | ||
| Reviews and research | ||
| Private-label your platform experience | ||
| Social Media Management add-on | ||
| Later Link in Bio add-on | ||
| Social Listening | ||
| Launch affiliate marketing and track campaigns | ||
| Incentive management and fulfillment (Shopify) | ||
| Pay/incentivize creators | Cash (Stripe), ACH, gift cards, product, contests | Cash (PayPal) |
Last updated May 2024
SPROUT SOCIAL INFLUENCER MARKETING
4 reasons to choose Later Influence
Later is easier to set up than Sprout Social Influencer Marketing — see for yourself with a free demo.
1.
Maximize your ROI for influencer marketing
Later helps you partner with the right influencers who actually reach your audience, so you always get the best results.
2.
Manage creator payments and measure program ROI
No more toggling between apps. With Later, you can manage your social media, influencer marketing, and link in bio in one seamless app.
3.
Seamless campaign management
Our expert services team handles all the nitty gritty campaign work so you don’t have to. Sprout Social Influencer Marketing’s managed services team is known to be small and unresponsive.
4.
Integrate with your preferred affiliate network
Later enables brands across many different affiliate networks including: Rakuten, Impact, Commission Junction (CJ), Partnerize, Ascend, AWIN, ShareASale, Avant a Link, Pepperjam, and BrandVerity.
Testimonial
Top brands trust Later Influence. Here’s why.
Later makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. Later helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
Drew McGowan
Clif Bar & Company, Communications and Influencer Marketing Strategy
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Reviews of Sprout Social Influencer Marketing are mixed. Some users appreciate its influencer search functionality and campaign management features, while others have had challenges with its user interface and customer support, highlighting areas for improvement within the platform.
Later Influence, of course! Later is the top choice for brands seeking an influencer marketing platform with a comprehensive suite of tools, tailored audience targeting capabilities, and robust performance tracking features.
Later Influence, formerly known as Mavrck, has garnered recognition in the industry, including as a leading influencer marketing platform for enterprise brands on software review site G2.
Mavrck, now rebranded as Later Influence, is an influencer marketing platform that connects brands with influencers to drive authentic engagement and measurable results in marketing campaigns. The name change reflects our company's evolution and expanded offerings in the influencer marketing space.
What’s the best influencer marketing tool for you?
See how Later Influence stacks up against other tools.
Later Influence is the best Sprout Social Influencer Marketing alternative
We help leading brands create unforgettable campaigns.