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Later vs CreatorIQ: What’s the best influencer marketing platform?

Unlike CreatorIQ, Later’s in-house services team provides our customers with a full suite of services to supercharge their influencer marketing strategy and optimize their investments. Plus, you get clear, transparent pricing — no surprise costs for extra seats, campaigns, creators, or reports!


Seamless influencer marketing

Later is the influencer marketing platform that works for you.

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The easiest way to find influencers

Later’s AI-driven tools use advanced filters to help you search for influencers based on over 20 criteria.

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Build review & ambassador programs

Easily source and repurpose UGC and surveys, and build reviews and ambassadors programs — a must-have for any e-commerce brand.

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Automated influencer campaign workflows

Scale your impact with intelligent automations that ensure your campaigns reach their full potential while making your team’s life easier.

All-in-one pricing, no surprises

Scale your impact with intelligent automations that ensure your campaigns reach their full potential while making your team’s life easier.

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Later Social
In-house managed services
All-in-one pricing
Reviews and research
Private-label your platform experience
$ Add-on
Influencer incentives/payments
Payment, Product, Promo codes, Coupons, Sweepstakes, Contests, Loyalty Points
Payment, Product, Gift Cards

Last updated May 2024


3 reasons to choose Later Influence

Later is easier to set up than CreatorIQ — see for yourself with a free demo.


Maximize your ROI for influencer marketing

Later helps you partner with the right influencers who actually reach your audience, so you always get the best results.

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Manage your entire social media strategy in one spot

No more toggling between apps. With Later, you can manage your social media, influencer marketing, and link in bio in one seamless app.

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Seamless campaign management

Our expert services team handles all the nitty gritty campaign work so you don’t have to.

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Top brands trust Later Influence. Here’s why.

Later user Clif bar logo

(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

Drew McGowan

Clif Bar & Company, Communications and Influencer Marketing Strategy

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Frequently asked questions

  • Reviews of CreatorIQ are mixed, with some users highlighting its robust analytics and influencer management features, while others have criticized its complex interface and steep learning curve, suggesting the CreatorIQ platform is challenging for new users.

  • Later Influence, of course! Later is the top choice for brands seeking an influencer marketing platform with a comprehensive suite of tools, tailored audience targeting capabilities, and robust performance tracking features.

  • Later Influence, formerly known as Mavrck, has garnered recognition in the industry, including being a a leading influencer marketing platform for enterprise brands on software review site G2.

  • Mavrck, now rebranded as Later Influence, is an influencer marketing platform that connects brands with influencers to drive authentic engagement and measurable results in marketing campaigns. The name change reflects our company's evolution and expanded offerings in the influencer marketing space.

What’s the best influencer marketing tool for you?

See how Later Influence stacks up against other tools.

Later Influence is the best CreatorIQ alternative

We help leading brands create unforgettable campaigns.