LATER INFLUENCE
Later vs GRIN: What’s the best influencer marketing platform?
Later Influence combines the power of data, technology, and superior services to help brands build high-performing influencer marketing campaigns.
THE BEST GRIN ALTERNATIVE
Seamless influencer campaign management
Later is the influencer marketing platform that works for you.
The easiest way to find influencers
Search & find the right influencers who match your brand and resonate with your target audience.
Accurately track performance & measure ROI
No more fuzzy third-party data. Get real, verifiable data and campaign results every time.
Scale campaigns with easy influencer management
You don’t have to do it all by yourself. Later is here to help you scale your influencer marketing capabilities — and your returns.
Explore Later’s influencer marketing integrations
Leverage our extensive integrations including major social media platforms, Google, Dropbox, Mailchimp, Canva, and more.
Features | Later Influence | GRIN |
|---|---|---|
| Managed services | ||
| All-in-one pricing | ||
| All influencer data is authenticated via social API | ||
| Reviews and research | ||
| Social Media Management add-on | ||
| Later Link in Bio add-on | ||
| Social Listening | ||
| Launch affiliate and track campaigns | ||
| Incentive management and fulfillment (Shopify) | ||
| Influencer incentives and payments | Payment, product, promo codes, coupons, sweepstakes, contests, loyalty points | Payment, product, gift cards |
Last updated May 2024
GRIN VS. LATER
4 reasons to choose Later Influence
Later is easier to set up than GRIN — see for yourself with a free demo.
1.
Maximize your ROI for influencer marketing
Later helps you partner with the right influencers who actually reach your audience, so you always get the best results.
2.
Partner with trusted influencers
Bye-bye bots and inflated engagement rates. Later only works with trusted creators backed by verified stats and results.
3.
Seamless campaign management
Our expert services team handles all the nitty gritty campaign work so you don’t have to.
4.
Integrate with your preferred affiliate network
Later enables brands across many different affiliate networks including: Rakuten, Impact, Commission Junction (CJ), Partnerize, Ascend, AWIN, ShareASale, Avant a Link, Pepperjam, and BrandVerity.
WHAT CUSTOMERS ARE SAYING
Top brands trust Later Influence. Here’s why.
Later makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. Later helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.
Drew McGowan
Clif Bar & Company, Communications and Influencer Marketing Strategy
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Reviews of the GRIN influencer marketing platform vary, with some users praising its ease of use and influencer discovery features, while others have raised concerns about its limited analytics capabilities and customer support, indicating room for improvement in certain areas.
Later Influence, of course! Later is the top choice for brands seeking an influencer marketing platform with a comprehensive suite of tools, tailored audience targeting capabilities, and robust performance tracking features.
Later Influence, formerly known as Mavrck, has garnered recognition in the industry, including as a leading influencer marketing platform for enterprise brands on software review site G2.
Mavrck, now rebranded as Later Influence, is an influencer marketing platform that connects brands with influencers to drive authentic engagement and measurable results in marketing campaigns. The name change reflects our company's evolution and expanded offerings in the influencer marketing space.
What’s the best influencer marketing tool for you?
See how Later Influence stacks up against other tools.
Later Influence is the best GRIN alternative
We help leading brands create unforgettable campaigns.