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LATER INFLUENCE™

Later vs GRIN: What’s the best influencer marketing platform?

Later Influence combines the power of data, technology, and superior services to help brands build high-performing influencer marketing campaigns. No lagging apps or broken tools here (sorry, not sorry Grin!).

THE BEST GRIN ALTERNATIVE

Seamless influencer campaign management

Later is the influencer marketing platform that works for you.

Icon of a magnifying glass

The easiest way to find influencers

Search & find the right influencers who match your brand and resonate with your target audience.

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Accurately track performance & measure ROI

No more fuzzy third-party data. Get real, verifiable data and campaign results every time.

Scale campaigns with easy influencer management

You don’t have to do it all by yourself. Later is here to help you scale your influencer marketing capabilities — and your returns.

Explore Later’s influencer marketing integrations

Leverage our extensive integrations including major social media platforms, Google, Dropbox, Mailchimp, Canva, and more.

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Features
Later Social
GRIN
In-house managed services
Yes
No
All-in-one pricing
Yes
No
All influencer data is authenticated via social API
Yes
No
Reviews and research
Yes
No
Draft review
Yes
No
Influencer incentives/payments
Payment, Product, Promo codes, Coupons, Sweepstakes, Contests, Loyalty Points
Payment, Product, Gift Cards

Last updated May 2024

GRIN VS. LATER

3 reasons to choose Later Influence

Later is easier to set up than GRIN — see for yourself with a free demo.

1.

Maximize your ROI for influencer marketing

Later helps you partner with the right influencers who actually reach your audience, so you always get the best results.

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2.

Partner with trusted influencers

Bye-bye bots and inflated engagement rates. Later only works with trusted creators backed by verified stats and results.

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3.

Seamless campaign management

Our expert services team handles all the nitty gritty campaign work so you don’t have to.

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WHAT CUSTOMERS ARE SAYING

Top brands trust Later Influence. Here’s why.

Later user Clif bar logo

(Later) makes dealing with the world of influencers as turnkey as it can be. I consider them partners. The influencer landscape is constantly changing and evolving. (Later) helps us stay on top of trends and reach consumers in an authentic, effective, and efficient way.

Drew McGowan

Clif Bar & Company, Communications and Influencer Marketing Strategy

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QUESTIONS? WE’VE GOT ANSWERS

Frequently asked questions

  • Reviews of the GRIN influencer marketing platform vary, with some users praising its ease of use and influencer discovery features, while others have raised concerns about its limited analytics capabilities and customer support, indicating room for improvement in certain areas.

  • Later Influence, of course! Later is the top choice for brands seeking an influencer marketing platform with a comprehensive suite of tools, tailored audience targeting capabilities, and robust performance tracking features.

  • Later Influence, formerly known as Mavrck, has garnered recognition in the industry, including being a a leading influencer marketing platform for enterprise brands on software review site G2.

  • Mavrck, now rebranded as Later Influence, is an influencer marketing platform that connects brands with influencers to drive authentic engagement and measurable results in marketing campaigns. The name change reflects our company's evolution and expanded offerings in the influencer marketing space.

What’s the best influencer marketing tool for you?

See how Later Influence stacks up against other tools.

Later Influence is the best GRIN alternative

We help leading brands create unforgettable campaigns.