Anthony Principe

I’m a results-driven marketing strategist with years of experience building and scaling programs across influencer, seeding, affiliate, experiential, community management, organic social, and brand ambassador verticals. In my current role as Associate Director of Client Strategy at Later, I help brands develop high-impact, social-first campaigns that drive awareness, engagement, and conversion. Over the years, I’ve led integrated programs for brands like YSL Beauty, Kiehl's, JCPenney, and Michaels - translating insights into strategy and strategy into results. I bring a creative yet data-driven approach to every touchpoint.