Turn followers into customers with Linkin.bio by Later

Make the most of your profile’s most valuable real estate with the newest version of Linkin.bio.

Drive traffic, track clicks, and learn what your followers are most interested in – all for free.

Drive more views (and sales) to your website

Think of Linkin.bio as a mini website built into your Instagram profile, turning each of your posts into a clickable, shoppable image. Plus, new Linkin.bio Blocks help highlight your top content – so your followers can easily find your most important content, everytime.


Linkin.bio Blocks

Blocks make it wayyy easier to send followers to your most important content:


Show off your most important links by adding as many Buttons to the top of your Linkin.bio page as you’d like. Plus, users on paid plans can customize their background and text color – hello, extra branding points!

Featured Media

Highlight your most important content, news, promotions, or YouTube link by adding it to your Featured Media – making it faster and easier for your followers to find as well.

Linked Posts

This is your traditional social feed, showing all of your linked and shoppable posts – all in one place.

Here’s what you can do with Linkin.bio on Instagram:

“Linkin.bio by Later has been a game-changer for our Instagram strategy and social strategy as a whole, since we can now promote multiple articles a day. Our Instagram traffic has increased 179% YoY largely due to implementing Linkin.bio!”

Hannah Weintraub


“Linkin.bio has been a game changer for us, successfully allowing us to utilize Instagram as a traffic resource and not just as an engagement resource. We also now have better than ever alignment between our web content and Instagram.”

Brock Cardiner


“Our Marketing Team was on the hunt for an Instagram feed widget to spruce up our website, and coincidentally learned of Linkin.bio Gallery. We especially love that the gallery images are "clickable" and can point to unique pages within our site!”


My Salon Desk

Wanna know how to put a link in your Instagram bio?

That’s easy – just get Linkin.bio by Later (totally free).


What’s the difference between Linkin.bio and Instagram shop tags?

With Linkin.bio, you can drive traffic to your website, product pages, blog posts, and more — all through the link in your Instagram bio! You can also integrate your Shopify store directly to your Linkin.bio page to make sales totally seamless.

Unlike Instagram shop tags, Linkin.bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable Linkin.bio page that looks like your Instagram feed.