Transcript
Introduction
Instagram Carousels are taking over and for good reason. They're up there as one of the most versatile growth tools on Instagram. We love a good growth tool later, and we know you do, too. Get more followers, engagement and sales with these five quick and easy Carousel ideas.
Idea #1: Promote a new product
Carousels have to be one of the best ways to announce a new product, feature or series. Think of each slide as its own opportunity to shine. You can share different variations, like colors or styles, the product styled in different ways, or simply highlight other important details.
As I'm scrolling through Canadian company Smash+Tess' Carousel post, you can see how they used each slide to share different items in their new collection worn by different models. Super simple, yet effective and easy for you to recreate for your brand or business.
Idea #2: Personalized recommendations
Next idea is to offer personalized recommendations. Your Instagram audience is filled with different types of people: ages, locations, demographics... You name it. It's hard to cater to them all individually, but Carousel posts may be the answer.
You can provide targeted advice or recommendations without alienating your wider audience. And beauty brands like Supergoop and Fenty Beauty have done a killer job at this. Hopefully, these examples give you inspiration for your own business. To springboard your planning, think about how your customers can be grouped into categories and how your products or services could be positioned as solutions for each.
