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A meme is a cultural phenomenon that has taken the world of social media by storm. Memes can take many different forms, including images, videos, GIFs, and text.

What is a meme on social media?

A meme is essentially an idea or concept that’s spread widely across the internet through various platforms such as social media, blogs, and forums. Memes are typically humorous or satirical and are often accompanied by an image, video, or sound that encapsulates the idea or concept.

The term "meme" was first coined by Richard Dawkins in his book "The Selfish Gene" in 1976. Dawkins defined a meme as a cultural unit that is transmitted from one person to another through imitation. In the world of social media, memes are now widely used as a means of communication, entertainment, and social commentary.

What's an example of a meme?

The most popular memes often feature a recognizable image or video clip that is paired with a witty caption or phrase. For example, the "Distracted Boyfriend" meme features an image of a man looking at another woman while his girlfriend looks on in disapproval. This image has been widely used to comment on various social situations, such as workplace distractions or political scandals.

Memes can also be based on popular culture, such as movies, TV shows, and music. 

Another popular type of meme is the "reaction meme," which typically features a video clip of a celebrity or character reacting to a situation in a humorous or exaggerated way. Reaction memes are often used to express emotions such as shock, disbelief, or laughter.

Memes can also be used to comment on current events, politics, and social issues. For example, during the 2016 US Presidential election, the "Bernie Sanders Dank Meme Stash" Facebook group gained a large following for its satirical memes about Bernie Sanders and the political system.

How did memes get so popular?

One of the reasons why memes have become so popular on social media is that they are easily shareable and can quickly go viral. Memes often rely on humor and wit to engage their audience. They are often shared by individuals who want to express their own opinions or reactions to a particular situation or event.

Another reason why memes have become so popular is that they allow people to participate in a shared cultural experience. Memes are often based on cultural moments or shared experiences, which means that people who share the same cultural background or interests are more likely to understand and appreciate them.

Memes can also be used as a form of marketing or advertising. Brands and businesses have started using memes in their marketing campaigns to appeal to younger audiences and to create a sense of humor and relatability around their products or services. Memes can also be used to promote social causes or to raise awareness about important issues.


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